jugando con masas de colores corporativos

08:05 Nov 25, 2009 

Hi Tara, I had origianlly thought of block as it had a flamiliar ring to it from somehting I heard in the past, but I was also thinking of band/strip etc. Also wasn´t sure about 'playing' but I suppose if that's what's used then that's what's used. Was basically just wanting to see other people's views on it too. Thanks for the help and explanations :-)

01:37 Nov 24, 2009 

Hi Lisa,
I didn't mean to imply anything about your knowledge on the subject, but I was just curious one of the terms was providing more problems for you than the others. I've worked for a few marketing/design companies - both in the US and Spain - so I am quite familiar with this type of somewhat vague creative brief language. I would not hesitate to use "playing" for "jugando", but if you feel it is too informal I suppose you could use "manipulate" - although I find that this is very cold and lacks the kind of creative "magic" inherent in the word "playing" that most corporate types expect creative types (designers, etc) to be able to do. They don't know what they want but they do want something other than the standard template, hence the vague "playing". As for "masa", I like "block", although I suppose it can connote something angular instead of just a mass of color. I imagine that "field" would work just as well.

Hope this helps,
Tara

21:49 Nov 23, 2009 

Hi Tara, not looking for anything apart from my question and I understand everything fully, of course I know what corporate colours means; wasn´t born yesterday :-). Just providing some further context as I came across it, should it be useful.

21:10 Nov 23, 2009 

Hi Lisa,
Based on your discussion post, it is unclear to me what exactly you are looking for or what you don't understand. Corporate colors refer to the specific colors that represent the company's brand; for Coke they would be red and white, for Pepsi red and blue, etc. These colors have a Pantone equivalent that must be used in all corporate material. "Playing" with that could mean either playing with the actual shape of the block of color in the brochure or playing with a tonal variation of it. As a creative directive, it's really quite broad.

20:15 Nov 23, 2009 

Carpetas de Producto

Este elemento presentará las siguientes características:

Portada
La portada estará encabezada por el titular de la carpeta, escrito en color verde corporativo.
Bajo este, **una masa de color verde corporativo** con la marca en su Versión (4A) a modo de cierre.

Lomo
**Jugando con masa de color verde corporativo**, pondremos el título de la carpeta y el logotipo en su Versión (1A).