GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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06:12 Sep 24, 2009 |
Spanish to English translations [PRO] Advertising / Public Relations | |||||||
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| Selected response from: Marian Vieyra United Kingdom Local time: 15:39 | ||||||
Grading comment
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Summary of answers provided | ||||
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5 +3 | induce feelings |
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4 | make (the person) feel |
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3 +1 | evoke feelings |
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make (the person) feel Explanation: The purpose of the colours in the advertisement is to make the person reading the advert feel drawn to the product. (or something similar) |
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induce feelings Explanation: ad affect is a key construct which determines the formation of Ad. Exposure to an ad can induce feelings. www.emeraldinsight.com/Insight/ViewContentServlet?.../pdf/.... - relaxation valence was defined as the degree to which a cigarette advertisement seeks to induce feelings ... linkinghub.elsevier.com/retrieve/pii/S0306460306001067 - |
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