campaña incognita

English translation: teaser campaign

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:campaña incognita
English translation:teaser campaign
Entered by: Pablo Guazzotti

13:55 Jun 12, 2009
Spanish to English translations [PRO]
Bus/Financial - Advertising / Public Relations
Spanish term or phrase: campaña incognita
Tipically said of advertising campaigs which elicit curiosity in the target audience in order to improve receptiveness at the time of unveiling the advertised product.
Thanks!
Pablo Guazzotti
Local time: 18:10
teaser campaign
Explanation:
Teaser Ad: Definition from Answers.com In order for a teaser campaign to be effective, the ads must have great visibility in print, broadcast, and out-of-home media so as to reach a great many ...
www.answers.com/topic/teaser-ad - Cached - Similar
MarketingProfs Knowledge Exchange : Teaser Campaign Planning 6 posts - 5 authors - Last post: 4 Aug 2004
The length of the teaser campaign really depends on the quality of the creative you produce, the frequency of the teaser ads, ...
www.marketingprofs.com/ea/qst_question.asp?qstID=2596 - Cached - Similar
"Teaser campaign" print ad for BLUSH LINGERIE in Germany by BBDO ... Advertising campaign "Blush lingerie (Teaser campaign)". Print ads. BLUSH LINGERIE: Teaser campaign · BLUSH LINGERIE: Teaser campaign · BLUSH LINGERIE: ...
www.coloribus.com/adsarchive/prints/blush-lingerie-teaser-c... - Cached - Similar
what's French for 'teaser campaign'? | Sandlines 22 Apr 2009 ... Nudeinascarf.com gets an online and twitter teaser campaign on London's ... Sandlines | Filed under online advertising, online display ...
www.sandlines.net/2009/04/22/whats-the-french-for-teaser-ca... - Cached - Similar
UKTV launches teaser campaign for Red Dwarf - Marketing news ... 24 Mar 2009 ... LONDON - UKTV has unveiled a teaser campaign to promote the return of Red Dwarf after ... Procter & Gamble to run multibrand 'makeover' ads ...
www.marketingmagazine.co.uk/news/893163/UKTV-launches-tease... - Cached - Similar


--------------------------------------------------
Note added at 6 mins (2009-06-12 14:02:52 GMT)
--------------------------------------------------

Smooth Selling - CIO "In particular we did what we call a 'teaser campaign', so there were big posters ... intrigued them and also made them more receptive to the training, Rapke says. .... The online advertising industry and U.S. policy makers need to give online .... Customer Experience Management: Improve Consistency and Quality ...
www.cio.com.au/article/168748/smooth_selling?pp=5 - Similar
[PDF] Use of Mass Media for HIV/AIDS Prevention in South Africa File Format: PDF/Adobe Acrobat - View as HTML
of national media advertising, South Africa was slow to respond. ..... campaign has concentrated on brand awareness and promotion through an initial teaser campaign .... respondents were more receptive to the campaign than whites, ..... help monitor the impact of HIV/AIDS prevention programmes and improve decision ...
www.comminit.com/pdf/HIV-AIDS_south_africa_campaigns_report... - Similar
by N Coulson - 2002 - Cited by 10 - Related articles
Power of print 13 Apr 2007 ... teaser campaign for jewellery product launch .... power of print and online newspaper advertising articles .... Print is flexible and receptive to the demands of advertisers. In the last decade, print owners have worked diligently to improve the quality of their products with greater flexibility in ...
www.scribd.com/doc/30663/Power-of-print - Cached - Similar
Selected response from:

Edward Tully
Local time: 22:10
Grading comment
Thanks very much!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +7teaser campaign
Edward Tully
4 +2mystery campaign
Michael Powers (PhD)


  

Answers


6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
mystery campaign


Explanation:
Results 1 - 10 of about 293 for product OR marketing "mystery campaign". (0.19 seconds)
Search Results

Results include your SearchWiki notes for product OR marketing "mystery campaign". Share these notes
Copy and paste this link into an email or IM:

See a preview of the shared page
1.
Panasonic Brings TV Campaign Story Online - ClickZ
Oct 26, 2005 ... The "Color of Mystery" campaign, created by Renegade Marketing, uses characters from TV spots for Panasonic's plasma high-definition TVs. ...
www.clickz.com/3559131 - Cached - Similar -
2. [PDF]
Panasonic Online Campaign Ends Where TV Campaign Began
File Format: PDF/Adobe Acrobat - View as HTML
Oct 31, 2005 ... by Renegade Marketing - the "Color of Mystery" campaign - which uses characters from TV spots for Panasonic's plasma TVs, reports ClickZ. ...
www.renegade.com/pr_pdfs/pr_102605_MarketingVoxRe.pdf - Similar -
3.
Think Tanker - Services - Market Research < - Consumer Market ...
Marketing Consulting for Cyberworld. The virtual world opens the door to a new world ... A mystery campaign gives you a reliable information basis on the ...
www.think-tanker.com/services/en_services_marktforschung.ht... - Cached - Similar -
4.
Mystery Campaign Takes Over Toronto - Adrants
Nov 13, 2006 ... Making Mobile Marketing Work · Has ?The Year of Mobile? ... They will begin to "unrap" the mystery campaign this week.. stay tuned ! ...
www.adrants.com/2006/11/mystery-campaign-takes-over-toronto... - Cached - Similar -
5.
Campaign: Victorian Era, Mystery Driven, Paranormal Campaign… Help ...
What type of Victorian Campaign, yamamura, Other Genres, 11, Mar 11th, '05 03:24 PM. mystery campaign, Foxx! General Roleplaying, 10, Sep 2nd, '04 05:50 AM ...
www.herogames.com/forums/showthread.php?t=68851 - Cached - Similar -
6.
Four Hundred Stuff--Bytware i5 Security Campaign Gaining World ...
Bytware's i5 virus mystery campaign launched in October is now at full throttle, according to ... About four weeks ago, Bytware launched a new marketing campaign and scavenger hunt ... Microsoft Unveils Free Enterprise Search Product ...
www.itjungle.com/fhs/fhs111307-story07.html - Cached - Similar -
7. [PDF]
AD AGE MAIN 04-03-06 C 6 ADAGE.qxd
File Format: PDF/Adobe Acrobat - View as HTML
Apr 3, 2006 ... nature of marketing. And the challenge facing the profession is not just one of keeping pace with the way ... course, there's a product to be sold, but because that's woven (ideally ... mystery campaign around its new ...
www.prophet.com/downloads/articles/Technology.pdf - Similar -
8.
Agency.com LG Launches 'Scarlet': A Hit New Series of TV's
... following a three-month mystery campaign promoting a new TV series. ... By adopting a Hollywood-style approach for a product launch and creating the character ... “Brand marketing now is all about a having a 'story' in which a brand ...
www.agency.com/facts/press_release.asp?pid=118 - Cached - Similar -
9.
Lloyds TSB - Galloping to the Campuses | Consumer Behavior Caselets
The impact of recruitment marketing on the quality and quantity of job applicants ... Consulting and Investment Banking, Mystery campaign, Fiber-glass horses, ... How did Lloyds use the concept of 'motive combinations' in its marketing ...
www.icmrindia.org/casestudies/catalogue/consumer behavior/C... - Cached - Similar -
10.
The Work: New Campaigns - UK - advertising news - Campaign
Jul 18, 2008 ... Client: Chris McDonough, UK marketing director, Muller ... TV ads featuring a "milk relay" race to promote it as a local UK product. ... Agency Republic has created an online "mystery campaign" to raise awareness of ...
www.campaignlive.co.uk/news/832682/Work-New-Campaigns---UK/ - Cached - Similar -

Mike :)

Michael Powers (PhD)
United States
Local time: 17:10
Native speaker of: English
PRO pts in category: 68

Peer comments on this answer (and responses from the answerer)
agree  MPGS: :)
15 mins
  -> Thank you, MGPS - Mike :)

agree  Victoria Frazier
3 hrs
  -> Thank you, Victoria - Mike :)
Login to enter a peer comment (or grade)

4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +7
teaser campaign


Explanation:
Teaser Ad: Definition from Answers.com In order for a teaser campaign to be effective, the ads must have great visibility in print, broadcast, and out-of-home media so as to reach a great many ...
www.answers.com/topic/teaser-ad - Cached - Similar
MarketingProfs Knowledge Exchange : Teaser Campaign Planning 6 posts - 5 authors - Last post: 4 Aug 2004
The length of the teaser campaign really depends on the quality of the creative you produce, the frequency of the teaser ads, ...
www.marketingprofs.com/ea/qst_question.asp?qstID=2596 - Cached - Similar
"Teaser campaign" print ad for BLUSH LINGERIE in Germany by BBDO ... Advertising campaign "Blush lingerie (Teaser campaign)". Print ads. BLUSH LINGERIE: Teaser campaign · BLUSH LINGERIE: Teaser campaign · BLUSH LINGERIE: ...
www.coloribus.com/adsarchive/prints/blush-lingerie-teaser-c... - Cached - Similar
what's French for 'teaser campaign'? | Sandlines 22 Apr 2009 ... Nudeinascarf.com gets an online and twitter teaser campaign on London's ... Sandlines | Filed under online advertising, online display ...
www.sandlines.net/2009/04/22/whats-the-french-for-teaser-ca... - Cached - Similar
UKTV launches teaser campaign for Red Dwarf - Marketing news ... 24 Mar 2009 ... LONDON - UKTV has unveiled a teaser campaign to promote the return of Red Dwarf after ... Procter & Gamble to run multibrand 'makeover' ads ...
www.marketingmagazine.co.uk/news/893163/UKTV-launches-tease... - Cached - Similar


--------------------------------------------------
Note added at 6 mins (2009-06-12 14:02:52 GMT)
--------------------------------------------------

Smooth Selling - CIO "In particular we did what we call a 'teaser campaign', so there were big posters ... intrigued them and also made them more receptive to the training, Rapke says. .... The online advertising industry and U.S. policy makers need to give online .... Customer Experience Management: Improve Consistency and Quality ...
www.cio.com.au/article/168748/smooth_selling?pp=5 - Similar
[PDF] Use of Mass Media for HIV/AIDS Prevention in South Africa File Format: PDF/Adobe Acrobat - View as HTML
of national media advertising, South Africa was slow to respond. ..... campaign has concentrated on brand awareness and promotion through an initial teaser campaign .... respondents were more receptive to the campaign than whites, ..... help monitor the impact of HIV/AIDS prevention programmes and improve decision ...
www.comminit.com/pdf/HIV-AIDS_south_africa_campaigns_report... - Similar
by N Coulson - 2002 - Cited by 10 - Related articles
Power of print 13 Apr 2007 ... teaser campaign for jewellery product launch .... power of print and online newspaper advertising articles .... Print is flexible and receptive to the demands of advertisers. In the last decade, print owners have worked diligently to improve the quality of their products with greater flexibility in ...
www.scribd.com/doc/30663/Power-of-print - Cached - Similar

Edward Tully
Local time: 22:10
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 104
Grading comment
Thanks very much!

Peer comments on this answer (and responses from the answerer)
agree  Melissa Mann: or just teaser
4 mins
  -> thank you Melissa! ;-)

agree  MarinaM
11 mins
  -> thank you Marina! ;-)

agree  MPGS: :)
17 mins
  -> thank you! ;-)

agree  De Novi
51 mins
  -> thank you Zanne! ;-)

agree  Mirtha Grotewold
4 hrs
  -> thank you Mirtha! ;-)

agree  Veronica Terry
7 hrs
  -> thank you Veronica! ;-)

agree  Tonia Wind: Yes, this is the correct term for this marketing technique.
10 hrs
  -> thank you! ;-)
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search