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14:35 Jan 27, 2009 |
Spanish to English translations [PRO] Marketing - Advertising / Public Relations | |||||||
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| Selected response from: Michael Powers (PhD) United States Local time: 15:39 | ||||||
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5 +1 | See explanation |
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4 | in the first section in color |
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3 | the first page/sheet in colour |
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See explanation Explanation: What this means is that the ad will be placed on the first two available facing colour pages in the run of pages of the magazine. In most older printers' the colour pages of a magazine or newspaper that isn't full colour are distributed according to the printing plates (you don't tend to have the luxury of being able to choose whatever pages you want in colour), and two facing each other isn't always easy to find. So to sum up I think what they are trying to say is "first available colour double page spread". As I've already mentioned in my other answers on the same subject, I used to work for a couple of different British papers here in Spain, and this type of vocabulary used to crop up all the time. Hope this helps clarify things a little. :-) |
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the first page/sheet in colour Explanation: Pliegos can be used as pages |
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in the first section in color Explanation: Mike :) -------------------------------------------------- Note added at 5 mins (2009-01-27 14:41:07 GMT) -------------------------------------------------- Oxford "pliego: (hoja de papel) sheet of paper; (imprenta e Industria editorial) section, signatrure; (documento) document' Obviously, the second meaning applies here. -------------------------------------------------- Note added at 6 mins (2009-01-27 14:42:22 GMT) -------------------------------------------------- Correct - magazine, brochure, I am not sure what it is. But the first section is in colour. -------------------------------------------------- Note added at 21 hrs (2009-01-28 12:16:26 GMT) Post-grading -------------------------------------------------- You're welcome S Ben - Mike :) |
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