hacer prensa

English translation: to work the press / working the press

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Spanish term or phrase:	hacer prensa
English translation:	to work the press / working the press
Entered by:	Joaquín DONDO

19:17 Jun 11, 2008

Spanish to English translations [PRO]
Marketing - Advertising / Public Relations

Spanish term or phrase: hacer prensa

Hola a todos. Necesito ayuda para traducir esta frase. Estoy traduciendo un CV de un Press Manager (Agente de Prensa), y hay un par de puntos que incluyen la frase "Hacer prensa" o "haciendo prensa".
Por ejemplo el nombre de un curso que él realizó es "Haciendo prensa: Herramientas para comunicar". En Argentina es muy común decirlo así, aunque no suene muy correcto.

Las traducciones que se me ocurren son:

- "Doing press" (Suena terrible)
- "Doing press campaigns" (No suena tan mal pero no es exactamente lo mismo).
- "Doing Press Communication" (¿Tal vez? No lo sé).

I'm looking for a generic term, for what would be the answer to the question "What does a press manager do?" "He does press communication" (?).

¡Gracias a todos!

Joaquín DONDO KudoZ activity Questions: 79 (1 open) (1 without valid answers) (2 closed without grading) Answers: 101
Local time: 22:40

to work the press / working the press

Explanation:
this is the best expression I can think of to use the word "press".

Selected response from:

Bubo Coroman (X)

Grading comment

Thank you, Deborah. And thanks to all the rest too!
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +5

to work the press / working the press

Bubo Coroman (X)

4 +4

using press releases

Lydia De Jorge

4 +1

Press release(releasing) or Rotative Press releasing

Vladimir Martinez

Promotion

teju

to make news

Henry Hinds

media relations

jack_speak

Press engagement: Communication tools/tools for communication

Lisa McCarthy

press handling

Luis Javier Otoya

Making News

mikellys

publicity (work)

Patricia Rosas

create/design press campaigns

Jenn Sooley-Peralta

Discussion entries: 4

Answers

4 mins confidence:

publicity (work)

Explanation:
that's what comes to mind ... I don't know that you need to translate the "hacer" but "Publicity Work: Tools for Communicating" might do the trick.

Patricia Rosas
United States
Local time: 18:40
Native speaker of: English
PRO pts in category: 44

6 mins confidence:

peer agreement (net): +4

using press releases

Explanation:

File Format: PDF/Adobe Acrobat
University of Haifa, Department of human services .... literacy, and develop guidelines for linking these materials to specific course elements or topics. ...
www.stat.auckland.ac.nz/~iase/publications/3/3016.pdf - Similar pages
Using Press Releases to Develop Content
Ezine University Logo New Students Welcome FREE Tuition Online Training ... is by using press releases to help you develop content for your publication. ...
www.ezineuniversity.com/courses/ez401/401-01.html - 19k - Cached - Similar pages
Course Catalog for EzineUniversity
The courses at E-Zine University can be taken in any order. However, if you are new to E-zine ... Using Press Releases to Develop Content, by Kate Schultz ...
www.ezineuniversity.com/courses/ - 12k - Cached - Similar pages
More results from www.ezineuniversity.com »
Press Releases as Marketing Tools | Online Marketing Blog
Mar 6, 2007 ... The course teaches anyone who wants to self-promote how to write press ... March 7th, 2007 at 1:33 pm Using Press Releases for Linkbaiting ...
www.toprankblog.com/2007/ 03/press-releases-as-marketing-tools/ - 71k - Cached - Similar pages

Lydia De Jorge
United States
Local time: 20:40
Works in field
Native speaker of:

Spanish,

English
PRO pts in category: 53

1 min confidence:

Promotion

Explanation:
How's this?

--------------------------------------------------
Note added at 17 mins (2008-06-11 19:35:29 GMT)
--------------------------------------------------

A press agent is a professional publicist who acts on behalf of his or her client on all matters involving public relations. Press agents are typically employed by public personalities and organizations such as performers and businesses. A press agent will provide information to the media such as upcoming public events, interview opportunities, and promotional dates, and will work with the media in getting in touch with an appropriate client or resource. Press agents are occasionally required to act as "spin doctors" - to put into the best light their clients' public actions. While press agents have traditionally worked with newspapers and television, they must also be conversant with newer media forms such as blogs and podcasts.

teju
Local time: 19:40
Specializes in field
Native speaker of:

Spanish
PRO pts in category: 44

26 mins confidence:

create/design press campaigns

Explanation:
I found the following explanation/definition of "hacer prensa"
Hacer prensa significa trazar una estrategia y una metodología para lograr que los medios de comunicación se interesen por determinados productos, temas o actividades.
I would say that what the Press Manager does is to design the press campaigns and to launch them.

Reference: http://www.bumeran.com.ar/articulos_aplicantes/570/63300/hac...

Jenn Sooley-Peralta
Canada
Local time: 21:40
Native speaker of:

English

27 mins confidence:

peer agreement (net): +5

to work the press / working the press

Explanation:
this is the best expression I can think of to use the word "press".

Example sentence(s):

So for me: PR, PR, Pr, constantly working the press and inviting top guests untill the word of mouth takes over!!
Microsoft Netherlands is working the press with the fact that there is a great deal of Dutch design at the base of the new Windows Vista User Interface.

Reference: http://www.marketingprofs.com/ea/qst_question.asp?qstID=1329...
Reference: http://www.forinspirationonly.com/news/2007/01/30/windows-vi...

Bubo Coroman (X)
Specializes in field
Native speaker of:

English
PRO pts in category: 162

Grading comment

Thank you, Deborah. And thanks to all the rest too!

27 mins confidence:

to make news

Explanation:
Haciendo prensa: Herramientas para comunicar = Making News: Tools for Communicating

Tal vez, si te cabe en los demás CONTEXTOS.

Henry Hinds
United States
Local time: 19:40
Specializes in field
Native speaker of:

English,

Spanish
PRO pts in category: 104

1 hr confidence:

media relations

Explanation:
I can't seem to think of a sinle way to say it as a verb phrase, other than:

"Communicating with the Media"

--------------------------------------------------
Note added at 1 hr (2008-06-11 20:35:41 GMT)
--------------------------------------------------

media relations manager

http://jobs.prweekjobs.com/careers/jobsearch/detail?jobId=92...

--------------------------------------------------
Note added at 1 hr (2008-06-11 20:41:30 GMT)
--------------------------------------------------

communicating with the media
http://www.esa.org/ecoservices/comm/body.comm.medi.html

Boston University courses in Communication and PR:
"Public Relations
COM CM 301 Principles and Practices of Public Relations
COM CM 321 Mass Communication Research
COM CM 441 Media Relations [CM 301 and CM 331]"
http://www.bu.edu/com/mc/pr/undergraduate.shtml

also:
http://www.google.com/search?hl=en&q="communicating with the...

jack_speak
Local time: 21:40
Native speaker of:

English
PRO pts in category: 16

2 hrs confidence:

Press engagement: Communication tools/tools for communication

Explanation:
The Communications Group had coordinated press engagement and coverage for the Project. This group had been renamed with a clearer terms of reference and had all the press and communication
lead officers from the project partners represented on it.
www.durhamcity.gov.uk/ViewDocument/705

Greater press engagement (press releases, invitations etc, use of website, SALON)
http://www.sal.org.uk/history/missionstatementand/SAL STRATE...

Plan included Events, scheduled advertorial, **press engagement,** relationship management with central government organisations, support sales activities, introduce channel products.
http://www.people4business.com/seller-244126.htm

Coverage Levels — The measured achievement of
visibility as demonstrated by direct and indirect activities,
including publications, **press engagement**/coverage, and
analyst/key influencer visibility.
http://www.tumbleweed.com/pdfs/2443-Final-35.0_EnhancedFTSum...

Lisa McCarthy
Spain
Local time: 03:40
Specializes in field
Native speaker of:

English
PRO pts in category: 100

3 hrs confidence:

press handling

Explanation:
It may sound somehow harsh, but that is what it is!

Luis Javier Otoya
Local time: 20:40
Specializes in field
Native speaker of:

Spanish
PRO pts in category: 19

6 hrs confidence:

peer agreement (net): +1

Press release(releasing) or Rotative Press releasing

Language variant: Publishing Press

Explanation:
An option!

Vladimir Martinez
Spain
Native speaker of:

Spanish
PRO pts in category: 4

1 day 24 mins confidence:

Making News

Explanation:

Making News

mikellys
United States
Works in field
Native speaker of:

English,

Spanish

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English translation: to work the press / working the press

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