hacer prensa

inglés translation: to work the press / working the press

Entrada de glosario (tomada de la pregunta de abajo)
Término o frase en español:hacer prensa
Traducción al inglés:to work the press / working the press
Aportado por: Joaquín DONDO

19:17 Jun 11, 2008
Traducciones de español a inglés [PRO]
Marketing - Publicidad / Relaciones públicas
Término o frase en español: hacer prensa
Hola a todos. Necesito ayuda para traducir esta frase. Estoy traduciendo un CV de un Press Manager (Agente de Prensa), y hay un par de puntos que incluyen la frase "Hacer prensa" o "haciendo prensa".
Por ejemplo el nombre de un curso que él realizó es "Haciendo prensa: Herramientas para comunicar". En Argentina es muy común decirlo así, aunque no suene muy correcto.

Las traducciones que se me ocurren son:

- "Doing press" (Suena terrible)
- "Doing press campaigns" (No suena tan mal pero no es exactamente lo mismo).
- "Doing Press Communication" (¿Tal vez? No lo sé).

I'm looking for a generic term, for what would be the answer to the question "What does a press manager do?" "He does press communication" (?).

¡Gracias a todos!
Joaquín DONDO
Local time: 19:23
to work the press / working the press
Explicación:
this is the best expression I can think of to use the word "press".
Respuesta elegida de:

Bubo Coroman (X)
Grading comment
Thank you, Deborah. And thanks to all the rest too!
4 puntos KudoZ otorgados a esta respuesta



Resumen de las respuestas recibidas
4 +5to work the press / working the press
Bubo Coroman (X)
4 +4using press releases
Lydia De Jorge
4 +1Press release(releasing) or Rotative Press releasing
Vladimir Martinez
4press handling
Luis Javier Otoya
4Making News
mikellys
4Press engagement: Communication tools/tools for communication
Lisa McCarthy
4to make news
Henry Hinds
4media relations
jack_speak
4Promotion
teju
3publicity (work)
Patricia Rosas
3create/design press campaigns
Jenn Sooley-Peralta


Entradas de discusión: 4





  

Respuestas


4 minutos   Nivel de confianza: Answerer confidence 3/5Answerer confidence 3/5
publicity (work)


Explicación:
that's what comes to mind ... I don't know that you need to translate the "hacer" but "Publicity Work: Tools for Communicating" might do the trick.

Patricia Rosas
Estados Unidos
Local time: 15:23
Idioma materno: inglés
Pts. PRO en la categoría: 44
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6 minutos   Nivel de confianza: Answerer confidence 4/5Answerer confidence 4/5 Coincidencias de otros usuarios (netas) +4
using press releases


Explicación:

File Format: PDF/Adobe Acrobat
University of Haifa, Department of human services .... literacy, and develop guidelines for linking these materials to specific course elements or topics. ...
www.stat.auckland.ac.nz/~iase/publications/3/3016.pdf - Similar pages
Using Press Releases to Develop Content
Ezine University Logo New Students Welcome FREE Tuition Online Training ... is by using press releases to help you develop content for your publication. ...
www.ezineuniversity.com/courses/ez401/401-01.html - 19k - Cached - Similar pages
Course Catalog for EzineUniversity
The courses at E-Zine University can be taken in any order. However, if you are new to E-zine ... Using Press Releases to Develop Content, by Kate Schultz ...
www.ezineuniversity.com/courses/ - 12k - Cached - Similar pages
More results from www.ezineuniversity.com »
Press Releases as Marketing Tools | Online Marketing Blog
Mar 6, 2007 ... The course teaches anyone who wants to self-promote how to write press ... March 7th, 2007 at 1:33 pm Using Press Releases for Linkbaiting ...
www.toprankblog.com/2007/ 03/press-releases-as-marketing-tools/ - 71k - Cached - Similar pages

Lydia De Jorge
Estados Unidos
Local time: 17:23
Trabaja en este campo
Idioma materno: español, inglés
Pts. PRO en la categoría: 53

Comentarios de otros usuarios sobre esta respuesta (y réplicas del usuario que envió la respuesta)
Coincido  Jestany
20 minutos
  -> Thanks!

Coincido  Egmont
29 minutos
  -> Thnx!!!

Coincido  LiaBarros
40 minutos
  -> Gracias Lia!

Coincido  D. Kenyon: or "issuing" press releases
17 horas
  -> Thanks!
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1 minuto   Nivel de confianza: Answerer confidence 4/5Answerer confidence 4/5
Promotion


Explicación:
How's this?

--------------------------------------------------
Note added at 17 mins (2008-06-11 19:35:29 GMT)
--------------------------------------------------

A press agent is a professional publicist who acts on behalf of his or her client on all matters involving public relations. Press agents are typically employed by public personalities and organizations such as performers and businesses. A press agent will provide information to the media such as upcoming public events, interview opportunities, and promotional dates, and will work with the media in getting in touch with an appropriate client or resource. Press agents are occasionally required to act as "spin doctors" - to put into the best light their clients' public actions. While press agents have traditionally worked with newspapers and television, they must also be conversant with newer media forms such as blogs and podcasts.

teju
Local time: 16:23
Se especializa en este campo
Idioma materno: español
Pts. PRO en la categoría: 44
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26 minutos   Nivel de confianza: Answerer confidence 3/5Answerer confidence 3/5
create/design press campaigns


Explicación:
I found the following explanation/definition of "hacer prensa"
Hacer prensa significa trazar una estrategia y una metodología para lograr que los medios de comunicación se interesen por determinados productos, temas o actividades.
I would say that what the Press Manager does is to design the press campaigns and to launch them.


    Referencia: http://www.bumeran.com.ar/articulos_aplicantes/570/63300/hac...
Jenn Sooley-Peralta
Canadá
Local time: 18:23
Idioma materno: inglés
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27 minutos   Nivel de confianza: Answerer confidence 4/5Answerer confidence 4/5 Coincidencias de otros usuarios (netas) +5
to work the press / working the press


Explicación:
this is the best expression I can think of to use the word "press".

Ejemplos de uso:
  • So for me: PR, PR, Pr, constantly working the press and inviting top guests untill the word of mouth takes over!!
  • Microsoft Netherlands is working the press with the fact that there is a great deal of Dutch design at the base of the new Windows Vista User Interface.

    Referencia: http://www.marketingprofs.com/ea/qst_question.asp?qstID=1329...
    Referencia: http://www.forinspirationonly.com/news/2007/01/30/windows-vi...
Bubo Coroman (X)
Se especializa en este campo
Idioma materno: inglés
Pts. PRO en la categoría: 162
Grading comment
Thank you, Deborah. And thanks to all the rest too!

Comentarios de otros usuarios sobre esta respuesta (y réplicas del usuario que envió la respuesta)
Coincido  MargoZ
50 minutos
  -> thanks MargoZ, enjoy your evening! :-) Deborah

Coincido  Marcelo González: well done, Deborah :-)
1 hora
  -> thanks Marcelo, enjoy your evening! :-) Deborah

Coincido  Ronnie McKee
1 hora
  -> thanks Ronnie, have a good night! :-) Deb

Coincido  Patrice
9 horas
  -> thanks Patrice, enjoy your day! :-) Deborah

Coincido  Dave Pugh
14 horas
  -> thanks Dave, enjoy your day! :-) Deborah
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27 minutos   Nivel de confianza: Answerer confidence 4/5Answerer confidence 4/5
to make news


Explicación:
Haciendo prensa: Herramientas para comunicar = Making News: Tools for Communicating

Tal vez, si te cabe en los demás CONTEXTOS.



Henry Hinds
Estados Unidos
Local time: 16:23
Se especializa en este campo
Idioma materno: inglés, español
Pts. PRO en la categoría: 104
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1 hora   Nivel de confianza: Answerer confidence 4/5Answerer confidence 4/5
media relations


Explicación:
I can't seem to think of a sinle way to say it as a verb phrase, other than:

"Communicating with the Media"

--------------------------------------------------
Note added at 1 hr (2008-06-11 20:35:41 GMT)
--------------------------------------------------

media relations manager

http://jobs.prweekjobs.com/careers/jobsearch/detail?jobId=92...

--------------------------------------------------
Note added at 1 hr (2008-06-11 20:41:30 GMT)
--------------------------------------------------

communicating with the media
http://www.esa.org/ecoservices/comm/body.comm.medi.html

Boston University courses in Communication and PR:
"Public Relations
COM CM 301 Principles and Practices of Public Relations
COM CM 321 Mass Communication Research
COM CM 441 Media Relations [CM 301 and CM 331]"
http://www.bu.edu/com/mc/pr/undergraduate.shtml

also:
http://www.google.com/search?hl=en&q="communicating with the...



jack_speak
Local time: 18:23
Idioma materno: inglés
Pts. PRO en la categoría: 16
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2 horas   Nivel de confianza: Answerer confidence 4/5Answerer confidence 4/5
Press engagement: Communication tools/tools for communication


Explicación:
The Communications Group had coordinated press engagement and coverage for the Project. This group had been renamed with a clearer terms of reference and had all the press and communication
lead officers from the project partners represented on it.
www.durhamcity.gov.uk/ViewDocument/705

Greater press engagement (press releases, invitations etc, use of website, SALON)
http://www.sal.org.uk/history/missionstatementand/SAL STRATE...

Plan included Events, scheduled advertorial, **press engagement,** relationship management with central government organisations, support sales activities, introduce channel products.
http://www.people4business.com/seller-244126.htm

Coverage Levels — The measured achievement of
visibility as demonstrated by direct and indirect activities,
including publications, **press engagement**/coverage, and
analyst/key influencer visibility.
http://www.tumbleweed.com/pdfs/2443-Final-35.0_EnhancedFTSum...


Lisa McCarthy
España
Local time: 00:23
Se especializa en este campo
Idioma materno: inglés
Pts. PRO en la categoría: 96
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3 horas   Nivel de confianza: Answerer confidence 4/5Answerer confidence 4/5
press handling


Explicación:
It may sound somehow harsh, but that is what it is!

Luis Javier Otoya
Estados Unidos
Local time: 15:23
Se especializa en este campo
Idioma materno: español
Pts. PRO en la categoría: 19
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6 horas   Nivel de confianza: Answerer confidence 4/5Answerer confidence 4/5 Coincidencias de otros usuarios (netas) +1
Press release(releasing) or Rotative Press releasing


Variante del idioma: Publishing Press

Explicación:
An option!

Vladimir Martinez
España
Idioma materno: español
Pts. PRO en la categoría: 4

Comentarios de otros usuarios sobre esta respuesta (y réplicas del usuario que envió la respuesta)
Coincido  Adriana Rubinstein
9 horas
  -> thanks Adriana!
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1 día 24 minutos   Nivel de confianza: Answerer confidence 4/5Answerer confidence 4/5
Making News


Explicación:

Making News

mikellys
Estados Unidos
Trabaja en este campo
Idioma materno: inglés, español
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