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intermediarios

English translation: intermediaries

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:intermediarios
English translation:intermediaries
Entered by: Eugenio Llorente

10:37 May 13, 2008
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations / Sales promotions
Spanish term or phrase: intermediarios
La palabra aparece en el siguiente contexto:

Conclusiones. La Promoción de Ventas es una acción de Marketing, limitada en el tiempo, cuyo objetivo es ejercer un impacto directo en el comportamiento de los consumidores o de los intermediarios.

Me pregunto si en este contexto podrimos pensar en "distributors" o "retailers". Y desde luego que "intermediaries", no me suena muy bien, aunque quizás sea lo correcto por ser el témino más general.
Eugenio Llorente
Spain
Local time: 04:58
intermediaries
Explanation:
Cualquier cosa menos "middlemen"!
Selected response from:

Sandra Rodriguez
Puerto Rico
Local time: 22:58
Grading comment
Muchas gracias de nuevo por resolver mis dudas.
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +3intermediaries
Sandra Rodriguez
4speculators,intermediary
Vladimir Martinez
4second parties/agents
Edward Tully
3retailers
Lorraine Bathurst


  

Answers


4 mins   confidence: Answerer confidence 5/5 peer agreement (net): +3
intermediaries


Explanation:
Cualquier cosa menos "middlemen"!

Sandra Rodriguez
Puerto Rico
Local time: 22:58
Works in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 16
Grading comment
Muchas gracias de nuevo por resolver mis dudas.

Peer comments on this answer (and responses from the answerer)
agree  John Cutler
13 mins
  -> Gracias John!
agree  Caroline Devitt (X)
54 mins
  -> Gracias Caroline!
agree  Terry Burgess: Seems you're at your best in the mornings. I'm definitely not.
1 hr
  -> Gracias Terry!...Es que no he dormido...me he convertido en lechuza...
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7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
speculators,intermediary


Explanation:
I think distributors doesn´t sound right in this context!

Vladimir Martinez
Spain
Native speaker of: Native in SpanishSpanish
PRO pts in category: 4
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19 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
second parties/agents


Explanation:
another couple of (general) options!

Edward Tully
Local time: 04:58
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 104
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20 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
retailers


Explanation:
retailers sounds fine to me

Lorraine Bathurst
United Kingdom
Local time: 03:58
Native speaker of: English
PRO pts in category: 8
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