los estudios generales de medios
English translation: general media evaluations
| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
|---|---|---|---|---|---|---|
|
| 23:31 Nov 18, 2007 |
| Spanish to English translations [PRO] Marketing - Advertising / Public Relations | |||||||
|---|---|---|---|---|---|---|---|
|
| ||||||
|  Selected response from: Donald Scott Alexander Local time: 02:30 | ||||||
Grading comment
| |||||||
Answers
10 mins confidence: 
peer agreement (net): +1
peer agreement (net): +1media analysis Explanation: as to project |
| |
| Login to enter a peer comment (or grade) | ||
27 mins confidence: 
peer agreement (net): -1
peer agreement (net): -1the general studies of the media; the general studies of the resources (means) Explanation: Mike :) -------------------------------------------------- Note added at 28 mins (2007-11-19 00:00:05 GMT) -------------------------------------------------- Tomas L. West, III. Spanish-English Dictionary of Business and Law. -------------------------------------------------- Note added at 1 hr (2007-11-19 00:52:41 GMT) -------------------------------------------------- Note - "the media" Journalism Television, Newspapers, Radio, Magazines, Internet ...... "Do you think the media are out of touch with average Americans, or are they generally in touch? ... www.pollingreport.com/media.htm - 359k - Cached - Similar pages - Note this -------------------------------------------------- Note added at 1 hr (2007-11-19 01:04:47 GMT) -------------------------------------------------- "buy the media" with traditional media, such as newspapers, radio, TV, magazines: Buy the Media! | Permaculture & Alcohol Can Be A Gas Buy the Media - Local Newsletter $50; Buy the Media - Radio Show $100; Buy the Media - Television Show $150 · Buy the Media - Quarter City $1000 ... www.permaculture.com/book_menu/360/277/194/285 - 36k - Cached - Similar pages - Note this Buy The Media! | Permaculture & Alcohol Can Be A Gas Buy the Media - Local Newsletter. 50.00 USD. Add to Cart · Buy the Media - Radio Show. 100.00 USD. Add to Cart · Buy the Media - Television Show. 150.00 USD ... www.permaculture.com/store/buythemedia - 35k - Cached - Similar pages - Note this [ More results from www.permaculture.com ] ClickZ: The Media Revolution, Powered by Search Networks, Part 2 ... Like newspapers, magazines have some premium ad spaces, such as inside the front ... Radio ad spots, like TV spots, are already produced and delivered in ... www.clickz.com/3548911 - 77k - Cached - Similar pages - Note this MediaPost Publications - Networks vs. Sites: The Media Debate - 09 ... But the online ad networks also still remain major players in the space, as do rep firms for newspapers, magazines, and local radio and TV stations in the ... publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=7612 - 33k - Cached - Similar pages - Note this Internet TV - MediaZone MediaZone is Internet TV with sports, international and entertainment ... A: As soon as you click buy, the media file begins to download or stream. ... www.mediazone.com/mediazone/faq.jsp - 49k - Cached - Similar pages - Note this MediaPower Company Profile At MediaPower, we’re experts in radio promotion, presentation and placement. ... Radio and TV Production. Buy the Media. Take the Call. Process the Order ... www.mediapower.com/services.html - 12k - Cached - Similar pages - Note this Disclaimer: Streaming Media Recording AUDIBLE download audio books, audio magazines, newspapers, radio programs ... If you like a broadcast you've recorded, please buy the media! ... all-streaming-media.com/disclaimer.htm - 16k - Cached - Similar pages - Note this ExtremeTech Discussions - The Brave New World of Windows Media ... Do I have to buy the Media Center OS? What are the advantages of Media Center? Last question, I bought a cheap tv tuner card and will not put it back into ... discuss.extremetech.com/forums/1004296091/ShowPost.aspx - 76k - Cached - Similar pages - Note this allAfrica.com: South Africa: Bid for Johncom 'Lacks Financial ... ... made up of high-profile government officials, had made an offer to buy the media company's assets, which include Sunday Times and 50% of Business Day, ... allafrica.com/stories/200711060422.html - Similar pages - Note this John Dugdale's favourite media books | Top 10s | Guardian ... The Radio Companion by Paul Donovan A unique and authoritative reference work, ... which inspired a similar satirical study of the BSB and L!ve TV fiascos. ... books.guardian.co.uk/top10s/top10/0,,99686,00.html - 43k - Cached - Similar pages - Note this |
| |
| Login to enter a peer comment (or grade) | ||
53 mins confidence: peer agreement (net): +3
peer agreement (net): +3general media evaluations Explanation: It might be tempting to say "general media studies" but you can't because "media studies" isn't something an ad agency does, it's a subject you study at school. You also can't say "media analysis" because immediately before this source term you have "analizar" so you don't want to end up saying "analyze the media analysis/analyses." "Media evaluations" is a good choice because that's something ad agencies actually do: http://www.google.com/search?hl=en&q="media evaluations" adv... "The services of the AGENCY, as advertising services agency, shall consist of analyzing general media evaluations, as part of monitoring the COMPANY'S and the competition's brand penetration, for the preparation, programming, planning, buying, and production of media for advertising campaigns, during the time of its validity." -------------------------------------------------- Note added at 1 hr (2007-11-19 01:13:46 GMT) -------------------------------------------------- Michael Powers has requested examples to show that advertising agencies talk more about "media" rather than "the media". We all know that "the media" is a non-specialist term which refers the mass telecommunications industry as a whole -- ie, radio, television, magazines and newspapers. While ad agencies may occasionally talk about "the media" as a whole in this non-specialist sense, more often than not they talk instead about "media" (without the article), which has several specialized meanings in the context of the advertising industry: (1) Every ad agency has two main departments: creative and media. The media department (or just "media" for short) is responsible for purchasing space (in magazines and newspapers) and time (on television and radio) on behalf of the ad agency's clients. "He works in media" is a common phrase in advertising: http://www.google.com/search?hl=en&q=agency "works in media"... Note that "he works in THE media" would be wrong here (unless you're saying "he works in the media DEPARTMENT", where "the" modifies "department" and not "media." (2) Media is also something that an ad agency buys, as in the NOUN phrases "media buy(s)/purchase(s)," or evaluates/analyzes (as in "media evaluation/analysis"), or plans (as in "media plan"). http://www.google.com/search?hl=en&q=agency "media buy"&btnG... http://www.google.com/search?hl=en&q=agency "media buys"&btn... http://www.google.com/search?hl=en&q=agency "media purchase"... http://www.google.com/search?hl=en&q=agency "media purchases... http://www.google.com/search?hl=en&q=agency "media plan"&btn... An agency can also make a "media kit," or a "media recommendation," or a "media strategy." (3) In addition, in all the meanings used in the source term, "media" can be "prepared, programmed, planned, bought, produced" (and "evaluated"). Each of these meanings extends the sense of "media (not "THE media") in slightly different directions. When an agency talks about "producing" or "preparing" media, they're talking actual implementation -- producing camera-ready art, or an audio or video tape, or banners or signage or whatever. (They actually don't say it this way very often -- but they rarely talk about preparing or producing "THE media.") When they talk about "programming" media, they're talking about scheduling something to get on the air. (Again, they would rarely say "programming THE media" here.) I think you get the picture here. For ad agencies, "media" is their stock-in-trade, it's something they buy (from newspapers, magazines, radio stations, TV stations) and mark up and sell -- or it's something they analyze and evaluate and plan. To see how rarely "the media" is talked about in day-to-day operations of an ad agency, try googling ["advertising agency" "the media"]: http://www.google.com/search?q="advertising agency" "the med... You get lots of hits, but none of them talk about "media" in the senses above: either it's a tangential mention of "the media" in relations to advertising agencies in general, or it's phrases like "the media plan" or "the media portion" where "the" modifies the noun that comes after "media" (which is now an attributive adjective). -------------------------------------------------- Note added at 1 hr (2007-11-19 01:29:49 GMT) -------------------------------------------------- Michael Power's further comment ("Nonsense. I have cited only a few of thousands of hits in which "buy the media" refers to the traditional advertising media.") is also unfounded. The hits that came up in that case do not refer to what advertising agencies do as part of their business. As I said earlier, one major activity of an ad agency is doing "media buys" -- where they purchase space in a newspaper/magazine or time on a TV/radio station (which they then mark up and bill their clients for). This is half of what an ad agency does -- "media buys." (The other half is "creative production" where the agency designs and creates content.) On closer reading of these hits involving "buy the media", it can be seen that they do NOT refer to this advertising agency activity. Instead, the hits cited refer to the act of a consumer purchasing an invididual printed or recorded item from a particular company ("If you like a broadcast you've recorded, please buy the media!", "Buy the Media - Local Newsletter. 50.00 USD. Add to Cart · Buy the Media - Radio Show. 100.00 USD. Add to Cart · Buy the Media - Television Show. 150.00 USD"). These uses have nothing to do with the advertising sense of "buying media." There is only one citation given ("Buy the Media. Take the Call. Process the Order.") which talks about what an advertising agency does. But this is obviously a once-off use, because of the context, where it occurs in the middle of other phrases involving "the". Bottom line: the translation here needs something like "media analyses" or "media evaluations," which are things ad agencies do. There is no need to plead for finding a longer, less-commonly-used phrase involving "the media" because "analyze the evaluations of the media" or "analyze the studies of the media" simply would not work as translations for the source term, which is the main issue here. Translations such as "analyze general media evaluations" (best) or "analyze general media studies" (ok but not so good because "media studies" is a subject in school) work much better for the given source term and its context. I'm not going to post any more on this because I think I've given quite enough citations as well as phrases I recollect from the five years that I worked at an advertising agency. |
| |
Grading comment
| ||