en el seguimiento de la presión de las marcas

inglés translation: as part of monitoring the brand recognition

Entrada de glosario (tomada de la pregunta de abajo)
Término o frase en español:en el seguimiento de la presión de las marcas
Traducción al inglés:as part of monitoring the brand recognition
Aportado por: Laurel Thompson

23:29 Nov 18, 2007
Traducciones de español a inglés [PRO]
Marketing - Publicidad / Relaciones públicas
Término o frase en español: en el seguimiento de la presión de las marcas
Los servicios que prestará la AGENCIA, como agencia de servicios de publicidad, consistirán en analizar los estudios generales de medios, en el seguimiento de la presión de las marcas de la EMPRESA y de la competencia
Laurel Thompson
Estados Unidos
Local time: 00:03
as part of monitoring the brand recognition
Explicación:
"...as part of monitoring the COMPANY'S and the competition's brand recognition..."

google ["brand recognition"] -- about 1,650,000 results
http://www.google.com/search?hl=en&q="brand recognition"&btn...

The term "brand recognition" is quite standard in advertising, as witnessed by over a million hits on google.

Regarding other alternatives mentioned:

The term "brand power" is indeed used a bit (about 289,000 results on google) but the first few dozen hits (which are the most linked-to according to Google's page-rank algorithm) don't refer to a general concept used in advertising, but rather to various specific products or campaigns called "brand power" (with a TM or an (R) after it in the first two hits) so this isn't a generic term in widespread use in advertising.

The term "brand intimidation" is hardly used at all (7 hits) and is not a term in common use in advertising.

The proper term used to measure the effectiveness of an advertising agency's promotion of a brand is "brand recognition."

Other cool advertising terms pertaining to brand recognition (for anyone interested) are "mindshare" and "top of mind."

http://www.google.com/search?hl=en&q=mindshare "brand recogn...
http://www.google.com/search?hl=en&q="top of mind" "brand re...

(Note: I worked as the Creative Director of an ad agency in San Juan, Puerto Rico, for 5 years.)
Respuesta elegida de:

Donald Scott Alexander
Local time: 05:03
Grading comment
Thanks to all!
4 puntos KudoZ otorgados a esta respuesta



Resumen de las respuestas recibidas
4 +2as part of monitoring the brand recognition
Donald Scott Alexander
4in the monitoring of (company) brand intimidation
Michael Powers (PhD)
3 +1monitoring the brand power
DCampbell (X)


  

Respuestas


25 minutos   Nivel de confianza: Answerer confidence 3/5Answerer confidence 3/5 Coincidencias de otros usuarios (netas) +1
monitoring the brand power


Explicación:
one option

DCampbell (X)
Local time: 00:03
Idioma materno: inglés

Comentarios de otros usuarios sobre esta respuesta (y réplicas del usuario que envió la respuesta)
Coincido  Maria523
10 horas
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1 hora   Nivel de confianza: Answerer confidence 4/5Answerer confidence 4/5
in the monitoring of (company) brand intimidation


Explicación:
It might be a stretch - but I don't like the use of "pressure" in this case, so I chose a synonym that I believe gives a better idea of the type of pressure company brands impose.

Possibly this fits your context.

Mike :)

--------------------------------------------------
Note added at 1 hr (2007-11-19 00:42:33 GMT)
--------------------------------------------------

I chose "intimidation" from the Merriam-Webster Thesaurus from "force" which contains the word "pressure":


Entry Word:
force
Function:
noun

Text: 1 a body of persons at work or available for work <the nation's labor force> Synonymshelp, manpower, personnel, pool, staff Related Wordslabor, proletariat, rank and file; band, company, crew, gang, outfit, party, team; employee, helper, hireling, worker 2 the use of power to impose one's will on another <a cruel tyrant who disbanded the parliament and ruled by force> Synonymscoercion, compulsion, constraint, duress, pressure Related Wordsbrowbeating, bulldozing, bullying; fear, intimidation, menace, sword, terror, terrorism, threat, violence; might, muscle, strength; hardheadedness, self-will, willfulness; strain, stress

Michael Powers (PhD)
Estados Unidos
Local time: 00:03
Idioma materno: inglés
Pts. PRO en la categoría: 68
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4 horas   Nivel de confianza: Answerer confidence 4/5Answerer confidence 4/5 Coincidencias de otros usuarios (netas) +2
as part of monitoring the brand recognition


Explicación:
"...as part of monitoring the COMPANY'S and the competition's brand recognition..."

google ["brand recognition"] -- about 1,650,000 results
http://www.google.com/search?hl=en&q="brand recognition"&btn...

The term "brand recognition" is quite standard in advertising, as witnessed by over a million hits on google.

Regarding other alternatives mentioned:

The term "brand power" is indeed used a bit (about 289,000 results on google) but the first few dozen hits (which are the most linked-to according to Google's page-rank algorithm) don't refer to a general concept used in advertising, but rather to various specific products or campaigns called "brand power" (with a TM or an (R) after it in the first two hits) so this isn't a generic term in widespread use in advertising.

The term "brand intimidation" is hardly used at all (7 hits) and is not a term in common use in advertising.

The proper term used to measure the effectiveness of an advertising agency's promotion of a brand is "brand recognition."

Other cool advertising terms pertaining to brand recognition (for anyone interested) are "mindshare" and "top of mind."

http://www.google.com/search?hl=en&q=mindshare "brand recogn...
http://www.google.com/search?hl=en&q="top of mind" "brand re...

(Note: I worked as the Creative Director of an ad agency in San Juan, Puerto Rico, for 5 years.)

Donald Scott Alexander
Local time: 05:03
Idioma materno: inglés
Pts. PRO en la categoría: 24
Grading comment
Thanks to all!

Comentarios de otros usuarios sobre esta respuesta (y réplicas del usuario que envió la respuesta)
Coincido  Sandra Rodriguez
3 horas

Coincido  AlexS_JP
6 horas
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