en el seguimiento de la presión de las marcas
English translation: as part of monitoring the brand recognition
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| 23:29 Nov 18, 2007 |
| Spanish to English translations [PRO] Marketing - Advertising / Public Relations | |||||||
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|  Selected response from: Donald Scott Alexander Local time: 17:56 | ||||||
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| 4 +2 | as part of monitoring the brand recognition |
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| 3 +1 | monitoring the brand power |
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| 4 | in the monitoring of (company) brand intimidation |
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Answers
25 mins confidence: 
peer agreement (net): +1
peer agreement (net): +1monitoring the brand power Explanation: one option |
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1 hr confidence:
in the monitoring of (company) brand intimidation Explanation: It might be a stretch - but I don't like the use of "pressure" in this case, so I chose a synonym that I believe gives a better idea of the type of pressure company brands impose. Possibly this fits your context. Mike :) -------------------------------------------------- Note added at 1 hr (2007-11-19 00:42:33 GMT) -------------------------------------------------- I chose "intimidation" from the Merriam-Webster Thesaurus from "force" which contains the word "pressure": Entry Word: force Function: noun Text: 1 a body of persons at work or available for work <the nation's labor force> Synonymshelp, manpower, personnel, pool, staff Related Wordslabor, proletariat, rank and file; band, company, crew, gang, outfit, party, team; employee, helper, hireling, worker 2 the use of power to impose one's will on another <a cruel tyrant who disbanded the parliament and ruled by force> Synonymscoercion, compulsion, constraint, duress, pressure Related Wordsbrowbeating, bulldozing, bullying; fear, intimidation, menace, sword, terror, terrorism, threat, violence; might, muscle, strength; hardheadedness, self-will, willfulness; strain, stress |
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4 hrs confidence: peer agreement (net): +2
peer agreement (net): +2as part of monitoring the brand recognition Explanation: "...as part of monitoring the COMPANY'S and the competition's brand recognition..." google ["brand recognition"] -- about 1,650,000 results http://www.google.com/search?hl=en&q="brand recognition"&btn... The term "brand recognition" is quite standard in advertising, as witnessed by over a million hits on google. Regarding other alternatives mentioned: The term "brand power" is indeed used a bit (about 289,000 results on google) but the first few dozen hits (which are the most linked-to according to Google's page-rank algorithm) don't refer to a general concept used in advertising, but rather to various specific products or campaigns called "brand power" (with a TM or an (R) after it in the first two hits) so this isn't a generic term in widespread use in advertising. The term "brand intimidation" is hardly used at all (7 hits) and is not a term in common use in advertising. The proper term used to measure the effectiveness of an advertising agency's promotion of a brand is "brand recognition." Other cool advertising terms pertaining to brand recognition (for anyone interested) are "mindshare" and "top of mind." http://www.google.com/search?hl=en&q=mindshare "brand recogn... http://www.google.com/search?hl=en&q="top of mind" "brand re... (Note: I worked as the Creative Director of an ad agency in San Juan, Puerto Rico, for 5 years.) |
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