***gestionar la captacion y fidelizacion de la cartera de clientes***

English translation: manage the portfolio of new and existing clients

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:***gestionar la captacion y fidelizacion de la cartera de clientes***
English translation:manage the portfolio of new and existing clients
Entered by: Edward Tully

09:08 Jan 31, 2007
Spanish to English translations [PRO]
Advertising / Public Relations
Spanish term or phrase: ***gestionar la captacion y fidelizacion de la cartera de clientes***
subcontract an outsourcing company in order to ***
Andrea Macarie (X)
Spain
Local time: 01:38
manage the portfolio of new and existing clients
Explanation:
good luck!
Selected response from:

Edward Tully
Local time: 01:38
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +1manage the capture and retention of the customer base
Alfredo Tanús
4 +2manage the portfolio of new and existing clients
Edward Tully
4manage client portfolio creation and loyalty
Lanna Rustage
4handle/manage portfolio of customers, capture and retention/loyalty
Noni Gilbert Riley
4manage the acquisition and loyalty of the customer base
EC Translations


  

Answers


46 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
manage client portfolio creation and loyalty


Explanation:
The Oxford Business Spanish Dictionary gives cartera de clientes as client portfolio. I have also heard this used a lot. You might say retention instead of loyalty, but loyalty is definitely used.

Lanna Rustage
Spain
Local time: 01:38
Works in field
Native speaker of: English
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47 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
handle/manage portfolio of customers, capture and retention/loyalty


Explanation:
Had a little trouble with word order, but think this resolves it.
Loads of web pages on this subject, cada una more "yukky"!!

http://projectmanagement.ittoolbox.com/documents/academic-ar...
http://www.allegiance.com/loyalty_program.php



Noni Gilbert Riley
Spain
Local time: 01:38
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16
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1 hr   confidence: Answerer confidence 5/5 peer agreement (net): +1
manage the capture and retention of the customer base


Explanation:
Andrea: customer base se utiliza mucho más frecuentemente que customer portfolio. Esta última palabra, portfolio, se refiere más a cosas que a personas (art portfolio, stock portfolio, etc)

Alfredo Tanús
Local time: 20:38
Works in field
Native speaker of: Spanish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Neozelatino: or customer portfolio...
1 hr
  -> Thanks Neozelatino
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
manage the portfolio of new and existing clients


Explanation:
good luck!

Edward Tully
Local time: 01:38
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 104
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  roneill
7 hrs
  -> thank you :-)

agree  kironne
11 hrs
  -> thank you!
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9 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
manage the acquisition and loyalty of the customer base


Explanation:
Here's my take on it, Andrea. Good luck.

EC Translations
Local time: 18:38
Specializes in field
Native speaker of: Native in SpanishSpanish
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