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impactos televisivos

English translation: TV impressions

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:impactos televisivos
English translation:TV impressions
Entered by: teju

20:13 Jul 6, 2006
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations
Spanish term or phrase: impactos televisivos
La emisión de los anuncios suposará 247 miliones de impactos televisivos.

Like hits I assume, but for television. ie, if the same person sees the ad twice, it counts twice.
Timothy Barton
Local time: 16:15
T.V. impressions
Explanation:
I used to work in advertising, they are referring to impressions, which is not the same thing as viewership or readership. There's a set formula to calculate impressions. It's actually a higher number to make the agency look good.



Valued Impressions per Pound (VIP) (GB) - Impactos por libra, Evaluación de los.Número de lectores o espectadores divididos por el coste de la publicidad. Un anuncio en un diario será más económico pero no tendrá tanto impacto como un anuncio de televisión a una hora de máxima audiencia.

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Note added at 50 mins (2006-07-06 21:03:22 GMT)
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Ahi te va un buen enlace con un glosario de donde saqué la referencia de más arriba. Saludos.


Diccionario Marketing, letra I - [ Translate this page ]
Impactos asegurados por hogar – GHI (Guaranteed Home Impressions) (GB). ... Impactos por libra, Evaluación de los – Valued Impressions per Pound (VIP) (GB). ...
www.publidirecta.com/dicc/diccionario_marketing_i.php - 82k - Cached - Similar pages
Selected response from:

teju
Local time: 08:15
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +4T.V. impressions
teju
4 +1viewings
William Pairman


  

Answers


3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
viewings


Explanation:
a suggestion - put the TV bit elsewhere:

The broadcasting of thr TV adverts will result in 247 million (separate) viewings

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Note added at 15 mins (2006-07-06 20:28:43 GMT)
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Found some refs to "advert viewings" the 3rd here is particularly relevant:

Property Prodigy - Advertise With Us Updated 11 hours 45 mins ago ... - [ Traduzca esta página ]
The adverts are always rotating so that the user will not see the same advert and the advert viewings are evenly distributed. The adverts rotate on each ...
www.propertyprodigy.com/pages/advertiseWithUs.jsp;jsessioni... - 14k - Resultado Suplementario - En caché - Páginas similares

IFP : Feedback from classified advertisers - [ Traduzca esta página ]
An enormous amount of advert viewings and many good leads. Would recommend this site to anyone wishing to sell or buy. Far better than any other website. ...
www.french-property.com/info/classifiedfeedback.htm - 38k - En caché - Páginas similares

Search Engine Marketing (SEM) - fish4 Case Study - [ Traduzca esta página ]
3.9 million advert viewings; Over 112000 users to the fish4 sites; Click through Rates (CTR) of up to 12%; An average conversion rate (of those visitors) of ...
www.academyinternet.com/about_us/News/Case_Studies/fish4.ht... - 21k

William Pairman
Spain
Local time: 16:15
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  Refugio
44 mins
  -> Thanks Ruth, tho teju's answer looks like the right one
Login to enter a peer comment (or grade)

46 mins   confidence: Answerer confidence 5/5 peer agreement (net): +4
T.V. impressions


Explanation:
I used to work in advertising, they are referring to impressions, which is not the same thing as viewership or readership. There's a set formula to calculate impressions. It's actually a higher number to make the agency look good.



Valued Impressions per Pound (VIP) (GB) - Impactos por libra, Evaluación de los.Número de lectores o espectadores divididos por el coste de la publicidad. Un anuncio en un diario será más económico pero no tendrá tanto impacto como un anuncio de televisión a una hora de máxima audiencia.

--------------------------------------------------
Note added at 50 mins (2006-07-06 21:03:22 GMT)
--------------------------------------------------

Ahi te va un buen enlace con un glosario de donde saqué la referencia de más arriba. Saludos.


Diccionario Marketing, letra I - [ Translate this page ]
Impactos asegurados por hogar – GHI (Guaranteed Home Impressions) (GB). ... Impactos por libra, Evaluación de los – Valued Impressions per Pound (VIP) (GB). ...
www.publidirecta.com/dicc/diccionario_marketing_i.php - 82k - Cached - Similar pages

teju
Local time: 08:15
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 44
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Nedra Rivera Huntington
4 mins
  -> Thanks nedra- teju :)
agree  Jennifer Levey: Cierto!
15 mins
  -> Gracias - teju :)
agree  Refugio: ok, but that would be TV, not T.V. (think about it)
2 hrs
  -> True, thanks Ruth - teju:)
agree  Andy Watkinson: Ah...my beloved "adspeak" :-) . "Impressions" is the term. // So, you've identified your "niche" (ooops....sorry) :-)
4 hrs
  -> For me, advertising and its adspeak were beloved for a while. Then the clients' whims started to get to me. Now I live in interpreterland.//True. Now, I pitch suggestions to prozians, a much kinder target audience. :)))
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