notoriedad / conocimiento de marca
English translation: (brand preference and) prestige / brand recognition
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| 21:48 Jun 13, 2006 |
| Spanish to English translations [PRO] Marketing - Advertising / Public Relations / Fruit Juice | |||||||
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|  Selected response from: Refugio Local time: 03:04 | ||||||
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Answers
1 min confidence: 
peer agreement (net): +1
peer agreement (net): +1fame (or common knowledge) / brand recognition Explanation: Mike :) |
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39 mins confidence:
brand preference and notoriety, brand recognition Explanation: segun Webster, notorious es generally known and talked of; especially : widely and unfavorably known |
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2 hrs confidence:
Brand awareness / Knowledge of the brand Explanation: Hi, One thing is "conocimiento de marca", which as the term suggests is simply "knowledge of the brand", i.e. what the consumer /target public know about the brand in question. A different measure of branding is "brand awareness" (= recognition and recall) - i.e. does the consumer know it exists? If asked about a type of product XXX will they spontaneously mention the brand name (recall)...? ....etc. Would be a good idea to check out the following: Brand glossary, branding dictionary - VentureRepublic - [ Traduzca esta página ]Brand awareness is measured as the proportion of target customers which has prior knowledge of the brand. It is measured by two distinct measures; ... www.venturerepublic.com/resources/brand_glossary.asp - 25k - En caché - Páginas similares Land of the rising Datsun - Motoring - CARSguide - [ Traduzca esta página ]... the enormous costs that entails with dealers, brand awareness et cetera; it is not in our plans right now." ... They have no knowledge of the brand." ... carsguide.news.com.au/story/ 0,20384,19318206-21822,00.html - 24k - En caché - Páginas similares [PPT] Brand Management Facilitation: A Systems Dynamic Approach For ...Formato de archivo: Microsoft Powerpoint - Versión en HTML Brand identity; Brand awareness; Familiarity and knowledge of the brand; Consideration to evaluate the brand. Purchase. Brand loyalty (or brand equity) ... www.albany.edu/cpr/sdgroup/pad824/Term_Concept.ppt - Páginas similares Branding Asia - [ Traduzca esta página ]Brand awareness (brand recognition and brand recall)- knowledge of the brand in memory and the ability to recall it; and; Brand image - consumer perceptions ... www.brandingasia.com/ - 23k - En caché - Páginas similares eiaa - [ Traduzca esta página ]The aim of the campaign was to communiate the knowledge of the brand with information regarding the beauty products, and raise brand awareness for women ... www.eiaa.net/case-studies/fmcg.asp - 20k - En caché - Páginas similares A new model for successful marketing in the age of accountability ... - [ Traduzca esta página ]True knowledge of the brand rallies the entire organization to march to the ... A “one” is a very low level of interaction, such as a brand awareness ad ... www.theidm.com/rosen/ - 62k - En caché - Páginas similares Andy -------------------------------------------------- Note added at 2 horas (2006-06-14 00:06:05 GMT) -------------------------------------------------- Or, Estás en: Home > Ejemplos > Glosario · Glosario: Ejemplos de ...Publicidad de Marca (Brand advertising ... Notoriedad (Awareness). P. Plan de Marketing (Marketing Plan) ... Base de Conocimiento ("Knowledge Base") ... www.sappiens.com/html/ejemplos/glosarioeconomia/ sappiens/comunidades/glosaejeconomia1nsf/webtitulosd360.html - 886k - En caché - Páginas similares |
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6 mins confidence: peer agreement (net): +6
peer agreement (net): +6(brand preference and) prestige / brand recognition Explanation: + -------------------------------------------------- Note added at 34 mins (2006-06-13 22:22:39 GMT) -------------------------------------------------- Academy of Marketing Science Review: A Review and a Conceptual ... As noted, the propositions of this review could serve various purposes, but perhaps be specifically applied to create and build brand prestige, ... www.findarticles.com/p/articles/mi_qa3896/is_199901/ai_n884... - 25k - Cached - Similar pages -------------------------------------------------- Note added at 2 hrs (2006-06-14 00:26:28 GMT) -------------------------------------------------- WordReference.com Diccionario de la lengua española Diccionario de la lengua española © 2005 Espasa-Calpe S.A., Madrid: notoriedad 1. f. Evidencia, claridad. 2. Fama, popularidad, prestigio. |
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