el índice de protagonismo de la marca

English translation: brand performance index

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:el índice de protagonismo de la marca
English translation:brand performance index
Entered by: Paola Giardina

17:18 Nov 22, 2005
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations
Spanish term or phrase: el índice de protagonismo de la marca
The context is:
El *índice de protagonismo de la marca* en las retransmisiones es de un 30% en soportes activos y un 40% en soportes pasivos.

This must be a type of marketing brand index. Thanks!
Sherry Godfrey
Local time: 06:01
brand performance index
Explanation:
Una opción.
Selected response from:

Paola Giardina
Argentina
Local time: 02:01
Grading comment
Thanks so much!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2brand performance index
Paola Giardina
4brand involvement index / the index of involvement of the brand
Margarita Ezquerra (Smart Translators, S.L.)
4brand loyalty index
Refugio


  

Answers


15 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
el índice de protagonismo de la marca
brand involvement index / the index of involvement of the brand


Explanation:
Suerte

Margarita Ezquerra (Smart Translators, S.L.)
Spain
Local time: 06:01
Native speaker of: Spanish
PRO pts in category: 56
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26 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
el índice de protagonismo de la marca
brand performance index


Explanation:
Una opción.

Paola Giardina
Argentina
Local time: 02:01
Works in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 4
Grading comment
Thanks so much!

Peer comments on this answer (and responses from the answerer)
agree  Carmen Riadi
1 hr
  -> Gracias Carmen!

agree  Graciela Guzman
7 hrs
  -> Gracias!
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27 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
el índice de protagonismo de la marca
brand loyalty index


Explanation:
[PDF] brand loyalty.xls
File Format: PDF/Adobe Acrobat - View as HTML
Luxury Category Brand Loyalty Index. 167. 147. 126. 101. 94. 77. 66. 63. 59. 168.
129. 125. 73. 65. 40. 110. 104. 93. 93. 0. 20. 40. 60. 80. 100. 120. 140 ...
www.unitymarketingonline.com/reports2/pdf/brandindex.pdf - Similar pages

All the customer loyalty marketing news about Brand Keys ...
BRIEFING: Brand loyalty Index shows shift In expectations (3 Jun 2004) customer
loyalty expectations have shifted dramatically since 2003 In 77% of the ...
www.thewisemarketer.com/news/source.asp?action=company&comp... - Supplemental Result - Similar pages

Business 2.0 :: Magazine Article :: Marketing :: Shoe Fetish
To create the Brand Keys brand loyalty index, he surveys 16000 consumers twice
a year about their level of satisfaction with nearly 150 US companies. ...
www.business2.com/b2/web/articles/0,17863,514487,00.html - Similar pages

Personal Luxuries Report, 2005 - The Who, What, Where, How Much ...
Personal Luxury Brand Loyalty Index Finds Automobiles, ... Figure: Luxury brand
loyalty index Brands justify purchase; they are not the reason why they buy ...
www.marketresearch.com/product/print/default.asp?g=1&produc... - 14k - Cached - Similar pages

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Note added at 33 mins (2005-11-22 17:52:10 GMT)
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Other possibilities: sentiment index / prominence index

eBay tops the web charts in new online branding rankings from ...
Walmart DEX Sentiment InDEX Top 20 (most positively regarded brands online) ... Yahoo! DEX Sentiment InDEX Bottom 20(most negatively regarded brands online) ...
www.cambridgenetwork.co.uk/pooled/articles/BF_NEWSART/view.... - 30k - Cached - Similar pages

[PDF] DEX Analysis
File Format: PDF/Adobe Acrobat - View as HTML
20 ‘positive’ brands (ranked by DEX Sentiment InDEX ... The DEX Sentiment InDEX. TM. Scores for these brands are as follows:. Most positive: ...
www.envisional.com/envisional_dex_april_2005.pdf - Similar pages

Envisional - Online Blog: Brands, trademarks, piracy, online ...
The DEX methodology can be used to produce both a Prominence InDEX™ and a Sentiment InDEX™. The former is calculated using the number of web pages, ...
www.envisional.com/news/index.php - 24k - Cached - Similar pages

Refugio
Local time: 22:01
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 32
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