cuña

English translation: radio spot, short advertisement

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:cuña
English translation:radio spot, short advertisement
Entered by: MJ Barber

15:14 Sep 6, 2005
Spanish to English translations [PRO]
Advertising / Public Relations / radio advertising
Spanish term or phrase: cuña
This is the definition I was given:

• Cuña: Anuncio de radio cuyo soporte es una cinta magnetofónica y ha sido ejecutado en un estudio de grabación. Generalmente, aunque no es imprescindible, consta de texto, música y efectos sonoros especiales

"Spot" is being used for visual ads
MJ Barber
Spain
Local time: 05:58
radio spot, short advertisement
Explanation:
Well...it's usually translated as radio spot:

Cuña.

Anuncio radiofónico de cualquier longitud no superior al minuto. A partir de 60 segundos se considera microespacio de radio. Radio spot.
http://64.233.183.104/search?q=cache:SnmK0ZCz_6cJ:www.ugap.c...

However, Harrap's Marketing Dictionary gives "short advertisement."
Selected response from:

tazdog (X)
Spain
Local time: 05:58
Grading comment
thanks Cindy, I'll go with radio ad
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +6radio spot, short advertisement
tazdog (X)
5 +1Slot
Daniel Coria
4Ad
Lindsey Crawford


Discussion entries: 2





  

Answers


11 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
Slot


Explanation:
Untitled Document
... Stations such as BBC Radio 1, XFM and BBC Radio Wales to name but a few. They have also recorded a slot for the forthcoming Shotgun Slideshow programme ...
http://uk.geocities.com/siadwell8089/KardomahPage.htm

The Official Tony Earnshaw Website | Writer and Broadcaster | Home
... of Tony's comings and goings on television, radio, in print and on the web. ... Tony has just recorded a slot for the forthcoming 100 Greatest Family ...
www.tonyearnshaw.com/

Hope it helps!

Daniel Coria
Argentina
Local time: 00:58
Native speaker of: Native in SpanishSpanish
PRO pts in category: 28

Peer comments on this answer (and responses from the answerer)
agree  Orestes Robledo: El Oxford Spanish Dictionary (2003) lo traduce "slot" para el contexto específico de radio.
1 hr
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13 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Ad


Explanation:
In Venezuela at least, the word cuña is generally used for ad spots, regardless of medium (radio, tv, etc.) I suspect that technically speaking your definition of it being a radio ad specifically is more accurate.

Lindsey Crawford
Local time: 23:58
Specializes in field
Native speaker of: Native in SpanishSpanish
Login to enter a peer comment (or grade)

18 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +6
radio spot, short advertisement


Explanation:
Well...it's usually translated as radio spot:

Cuña.

Anuncio radiofónico de cualquier longitud no superior al minuto. A partir de 60 segundos se considera microespacio de radio. Radio spot.
http://64.233.183.104/search?q=cache:SnmK0ZCz_6cJ:www.ugap.c...

However, Harrap's Marketing Dictionary gives "short advertisement."

tazdog (X)
Spain
Local time: 05:58
Native speaker of: English
PRO pts in category: 114
Grading comment
thanks Cindy, I'll go with radio ad

Peer comments on this answer (and responses from the answerer)
agree  María Teresa Taylor Oliver: Yes, "cuña" in radio-speak is "spot". Hi, Cindy :)
9 mins

agree  Jane Lamb-Ruiz (X): clearly
31 mins

agree  Rachel Fell
1 hr

agree  Ernesto de Lara
1 hr

agree  Consult Couture
5 hrs

agree  Lamberto Victorica
11 hrs
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