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stampa tipografica/stampa applicata

English translation: letterpress printing/direct (or application) printing

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:stampa tipografica/stampa applicata
English translation:letterpress printing/direct (or application) printing
Entered by: cfraser

17:54 Feb 5, 2009
Italian to English translations [PRO]
Tech/Engineering - Printing & Publishing
Italian term or phrase: stampa tipografica/stampa applicata
Hi, a friend of mine wants to buy an art book on the Internet and asked for my help because she needs to make sure the pictures in it are "con stampa tipografica" and not "stampa applicata". Unfortunately I'm no expert and since the book is not cheap and is meant to be a present I want to make sure she gets what she pays for. Does anybody know what she should ask?

Any help is much appreciated.
Raffaella Panigada
Switzerland
Local time: 08:40
letterpress printing
Explanation:
stampa tipografica is letterpress printing.
Although not sure about "stampa applicata", it could be some form of offset or flexography printing.
However, letterpress is probably the oldest technique available and still in use and from what I understand, the quality of print is not very high. So, I wonder why your friend is particularly interested in this technique for an expensive art book. Or is could there be some confusion?

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Note added at 2 hrs (2009-02-05 20:45:34 GMT)
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Hi,
In this case, it is not the actual printed text that is raised, but the printing plate used that is raised (the terminology can be confusing). See below for details...

Letterpress, ... also known as Typographic Printing Technique, this commercial printing technique, includes production of many copies of an image by repeated direct impression of an inked, raised surface against sheets or a continuous roll of paper.

Letterpress Printing Process
The letterpress printing process involves printing images by the "relief" type printing plates where the image or printing areas are raised above the non-printing areas. Ink is applied on the rollers, which further pass it onto a separate ink-bed where a fresh film is picked for the following sheet of paper. A sheet of paper is rapidly pressed onto a type and swung back again and finally removed, followed by insertion of a new sheet/roll of paper.


--------------------------------------------------
Note added at 6 hrs (2009-02-06 00:02:14 GMT)
--------------------------------------------------

Looked at the refs. below. It seems you may be on the right track -- it does say that direct prntg is also known as application printing and also mention gravure printing.
Selected response from:

cfraser
Canada
Local time: 02:40
Grading comment
Thank you for your help and for your time!
4 KudoZ points were awarded for this answer



Summary of answers provided
4letterpress printing
cfraser
Summary of reference entries provided
Laura Massara

  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
stampa tipografica
letterpress printing


Explanation:
stampa tipografica is letterpress printing.
Although not sure about "stampa applicata", it could be some form of offset or flexography printing.
However, letterpress is probably the oldest technique available and still in use and from what I understand, the quality of print is not very high. So, I wonder why your friend is particularly interested in this technique for an expensive art book. Or is could there be some confusion?

--------------------------------------------------
Note added at 2 hrs (2009-02-05 20:45:34 GMT)
--------------------------------------------------

Hi,
In this case, it is not the actual printed text that is raised, but the printing plate used that is raised (the terminology can be confusing). See below for details...

Letterpress, ... also known as Typographic Printing Technique, this commercial printing technique, includes production of many copies of an image by repeated direct impression of an inked, raised surface against sheets or a continuous roll of paper.

Letterpress Printing Process
The letterpress printing process involves printing images by the "relief" type printing plates where the image or printing areas are raised above the non-printing areas. Ink is applied on the rollers, which further pass it onto a separate ink-bed where a fresh film is picked for the following sheet of paper. A sheet of paper is rapidly pressed onto a type and swung back again and finally removed, followed by insertion of a new sheet/roll of paper.


--------------------------------------------------
Note added at 6 hrs (2009-02-06 00:02:14 GMT)
--------------------------------------------------

Looked at the refs. below. It seems you may be on the right track -- it does say that direct prntg is also known as application printing and also mention gravure printing.

cfraser
Canada
Local time: 02:40
Works in field
Native speaker of: English
PRO pts in category: 4
Grading comment
Thank you for your help and for your time!
Notes to answerer
Asker: Hi Cfraser, thanks. I had thought of letterpress, but then I found a few references indicating this technique is used to obtain a raised effect (relief printing) which I don't think can be the case for images... I believe the whole point is that the book in question is supposed to be a limited edition, so I guess this detail should ensure its "qualità artigianale" (it's supposed to be hand-bound, etc...).

Asker: Thanks for the clarification. If you have the time to check out Laura's references and my subsequent findings (and perplexities...), do you think "Direct Printing" could be a suitable translation for "Stampa applicata"?

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Reference comments


1 hr
Reference

Reference information:
STAMPA TIPOGRAFICA
Antico metodo di stampa ormai utilizzato solo per particolari lavori in cui i grafismi (parte stampante della forma) sono in rilievo e speculari (illeggibili) rispetto alle parti non stampanti. È altresì definita come metodo di stampa diretta perché non vi è interposizione di altri materiali tra la forma ed il supporto, e perché l'applicazione della pressione porta alla stampa leggibile dei grafismi.


Per "stampa applicata" vedi: http://www.polimoda.com/glossario/entry63.htm

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Note added at 1 hr (2009-02-05 19:45:52 GMT)
--------------------------------------------------

Scusa, per maggiore chiarezza, il primo link che vedi si riferisce alla XXXstampa applicataXXX.

Il secondo, nella Reference, alla XXXstampa tipograficaXXX.

:D

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Note added at 3 hrs (2009-02-05 20:57:55 GMT)
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Sì, in effetti questo glossario di Polimoda è fantastico! Non so bene cosa dirti, infatti non ho fornito la risposta. La tua amica deve richiedere la stampa del libro in un paese straniero, immagino, e ha bisogno del corrispondente in inglese? Io, dopo averle fornito le varie definizioni che siamo riusciti a mettere insieme, ti direi di suggerle di chiedere alla tipografia quali tipi di stampa forniscono per le immagini, sicuramente il metodo "tipografico" è il più costoso e pregiato.


    Reference: http://www.dynamicard.it/index.php?option=com_content&task=v...
Laura Massara
United Kingdom
Native speaker of: Native in ItalianItalian
Note to reference poster
Asker: Ciao Laura, ti ringrazio per la ricerca. Anch'io mi ero imbattuta nei link che mi segnali per la "stampa tipografica", mentre quello per la "stampa applicata" è una vera manna. L'unica cosa che mi dà da pensare è che dai pochi riferimenti che ho trovato pare si tratti di una tecnica per la stampa su tessuto piuttosto che su carta. Dalla tua definizione sono risalita a "direct printing" di cui qui http://eartfair.com/blog/indian-block-printing/ si dà la seguente definizione: "a) Direct Printing: In this technique of block printing, first, the cotton or silk fabric is washed to make it free of starch. Then it is bleached softly, if the natural grey color of the fabric is not required. Wooden blocks, also known as “bunta” are undergone minute designed carving at the bottom. These wooden blocks are used to print the fabric with the help of already prepared colors. Printing is first done at the outer sides of the fabric and then follows printing of inner areas. First the bigger details are covered then the smaller details are put according to the design." Secondo te coincidono? Anche qui si parla di fasi successive in cui i colori e i dettagli vengono applicati... Grazie per l'aiuto!

Asker: Sì, hai capito perfettamente la situazione: nel corso delle sue ricerche la mia amica è stata messa in guardia sulla qualità delle immagini e le hanno consigliato di verificare la tecnica utilizzata. Ora il difficile è trovare i termini corrispondenti. Siccome il regalo è per un comune amico non mi sono potuta sottrarre, ma non capendone un'emerita acca non vorrei fare più danni che altro...

Asker: Grazie mille anche a te, Laura. A buon rendere :-)

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