si trasmettono di bocca in bocca

English translation: are transmitted/spread by word of mouth

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:si trasmettono di bocca in bocca
English translation:are transmitted/spread by word of mouth
Entered by: transparx

23:28 Nov 23, 2005
Italian to English translations [PRO]
Marketing - Philosophy / memetica
Italian term or phrase: si trasmettono di bocca in bocca
I due "one-day seminar" offrono strumenti a chi si occupa di vendita, pubblicità e comunicazione, per imparare a sfruttare le opportunità del marketing virale, ma anche a chiunque vuole imparare a riconoscere forme nascoste di pubblicità.
I partecipanti scopriranno obiettivi e strumenti della memetica, una scienza nata nel 1976 da un parallelismo: gene sta a genetica come meme sta a memetica.

La memetica studia come le informazioni, le idee, le mode, le notizie (i "memi") ***si trasmettono di bocca in bocca******, da persona a persona, auto-replicandosi e contagiando come una malattia, fino a creare una vera e propria rete. La "scienza delle reti" spiega come sfruttare i cosiddetti "HUB", individui-nodi che tendono sempre a trascinare gli altri.
Partendo da questo principio si è diffuso negli ultimi anni il "marketing virale", una strategia per allargare la visibilità di un prodotto diffondendola come se fosse un virus, cioè facendo sì che le persone si passino messaggi pubblicitari spontaneamente, senza quasi rendersene conto......

many thanks in advance
verbis
Local time: 00:47
are transmitted by word of mouth
Explanation:
una possibilita'

--------------------------------------------------
Note added at 3 mins (2005-11-23 23:31:47 GMT)
--------------------------------------------------

2: by spoken rather than written means; "these stories were
transmitted by word of mouth" [syn: orally]
in http://dict.die.net/by word of mouth/
Selected response from:

transparx
United States
Local time: 19:47
Grading comment
thanks a lot to BOTH
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +9are transmitted by word of mouth
transparx
5word of mouth - viral marketing
Romanian Translator (X)


  

Answers


2 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +9
are transmitted by word of mouth


Explanation:
una possibilita'

--------------------------------------------------
Note added at 3 mins (2005-11-23 23:31:47 GMT)
--------------------------------------------------

2: by spoken rather than written means; "these stories were
transmitted by word of mouth" [syn: orally]
in http://dict.die.net/by word of mouth/

transparx
United States
Local time: 19:47
Works in field
Native speaker of: Native in ItalianItalian
PRO pts in category: 4
Grading comment
thanks a lot to BOTH

Peer comments on this answer (and responses from the answerer)
agree  Simon Charass
1 min
  -> thank you Simon!

agree  Ivana UK
8 mins
  -> grazie Ivana!

agree  SonjaR
9 mins
  -> thank you Sonja!

agree  Enza Longo
17 mins
  -> thank you Enza!

agree  Romanian Translator (X)
23 mins
  -> thank you awana!

agree  Georges Tocco
2 hrs
  -> thank you Georges!

agree  Debora Villa
8 hrs
  -> grazie DV1!

agree  Carmen Schultz
9 hrs
  -> grazie Carmen!

agree  John Walsh: I prefer "spread".
12 hrs
  -> thank you John! "spread" would be perfect.
Login to enter a peer comment (or grade)

30 mins   confidence: Answerer confidence 5/5
word of mouth - viral marketing


Explanation:
This strategy called viral marketing is actually spreading the news by wod of mouth - very effective too!

viral marketing
Marketing phenomenon that facilitates and encourages people to pass along a marketing message.

according to the experts "Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles."

http://www.marketingterms.com/dictionary/viral_marketing/

At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one. However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.


    Reference: http://www.marketingterms.com/dictionary/viral_marketing/
Romanian Translator (X)
United Kingdom
Local time: 23:47
Native speaker of: Romanian
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