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senza farli cadere dall'alto

English translation: without being patronizing

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:(Trasmettere i nostri contenuti) senza farli cadere dall’alto
English translation:without being patronizing
Entered by: Maurizio Valente

10:59 Oct 1, 2003
Italian to English translations [PRO]
Marketing - Advertising / Public Relations / advertising
Italian term or phrase: senza farli cadere dall'alto
The text is a presentation describing the new advertising campaign for a leading cosmetics manufacturer. The heading of this particular slide is "quale linguaggio vogliamo usare" and it's followed by the following three points:

"Essere seri senza essere seriosi

Trasmettere i nostri contenuti senza farli cadere dall’alto

Rivestire di bellezza e di eleganza la scientificità"

I'd like your ideas on how to translate "senza farli cadere dall'alto".

TIA

Sarah
Sarah Ponting
Italy
Local time: 09:12
without being patronizing
Explanation:
Another suggestion

--------------------------------------------------
Note added at 1 hr 41 mins (2003-10-01 12:41:01 GMT)
--------------------------------------------------

You should handle stress without becoming stressed out, enter combat without being
combative, and communicate without being patronizing to customers or other ...
sacramento.craigslist.org/med/13511798.html
Selected response from:

Maurizio Valente
Italy
Grading comment
Thanks a lot for all your excellent suggestions, I had a hard time choosing the best one. In the end I selected Maurizio's answer simply because it seemed more consistent with the style of my text.

Best wishes and thanks again for your help.

Sarah

4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3without preaching, without pontificating, without being pompous
CMJ_Trans (X)
5without making them fall from above
Henrique Magalhaes
4without talking down to you
Anthony Green
4without going over their heads
Rick Henry
4without being patronizing
Maurizio Valente
3without preaching down to
Lisa Frideborg Eddy (X)
3to choose a grassroots approach to getting our ideas across
Nancy Arrowsmith


Discussion entries: 1





  

Answers


3 mins   confidence: Answerer confidence 5/5
without making them fall from above


Explanation:
I think that this an easy & correct way of converting into Eng.

Henrique Magalhaes
Local time: 08:12
Native speaker of: Portuguese
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7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
without preaching, without pontificating, without being pompous


Explanation:
perhaps something along these lines???

--------------------------------------------------
Note added at 2003-10-01 11:27:18 (GMT)
--------------------------------------------------

or even - talking down, although they are writing and not talking....

CMJ_Trans (X)
Local time: 09:12
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 35

Peer comments on this answer (and responses from the answerer)
agree  Dan Marasescu: far cadere dall’alto loc.v. CO concedere qcs. con sufficienza e ostentata superiorità
4 mins
  -> perfetta definizione
agree  Sonia Hill: perhaps "without being condescending"
34 mins
  -> why not?
agree  verbis
1 hr
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22 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
without preaching down to


Explanation:
... Instead of adults preaching down to youth about the risks, Aids workers
may take a leaf from social psychology on peer culture. ...
www.dispatch.co.za/1998/12/01/editoria/EDITORIA.HTM

... groups, law enforcement professionals and national celebrities touted the film
for imparting its strong message without preaching down to the audience and ...
www.ptsnorth.com/magazine/pn601_morris.shtml

Lisa Frideborg Eddy (X)
United Kingdom
Local time: 08:12
Native speaker of: Swedish
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42 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
without talking down to you


Explanation:
I'm stealing this really from an earlier answerer, but "talking down" definitely sounds better from an advertising point of view, if you want to avoid the "preaching" angle (which could I suppose even get you into hot water if they reckon the ad is anti-clerical!).
"Talking down" has the advantage of having a broad meaning.


    Reference: http://www.google.it/search?hl=it&ie=UTF-8&oe=UTF-8&q=%22don...
    Reference: http://www.google.it/search?hl=it&ie=UTF-8&oe=UTF-8&q=%22don...
Anthony Green
Italy
Local time: 09:12
Native speaker of: English
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
without going over their heads


Explanation:
another option.

HTH

Rick

Rick Henry
United States
Local time: 02:12
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
without being patronizing


Explanation:
Another suggestion

--------------------------------------------------
Note added at 1 hr 41 mins (2003-10-01 12:41:01 GMT)
--------------------------------------------------

You should handle stress without becoming stressed out, enter combat without being
combative, and communicate without being patronizing to customers or other ...
sacramento.craigslist.org/med/13511798.html

Maurizio Valente
Italy
Native speaker of: Italian
PRO pts in category: 8
Grading comment
Thanks a lot for all your excellent suggestions, I had a hard time choosing the best one. In the end I selected Maurizio's answer simply because it seemed more consistent with the style of my text.

Best wishes and thanks again for your help.

Sarah
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
to choose a grassroots approach to getting our ideas across


Explanation:
this goes further afield, but it's what they're talking about.
Otherwise, patronizing or talking down to are the correct terms.

Nancy Arrowsmith
Local time: 01:12
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
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