έχει εγκριθεί από ανώτερο κλιμάκιο αυτού που ενέκρινε την αίτηση αγοράς
English translation: has been approved by a Decision-Making Unit (DMU) superior to the DMU approving/having approved the purchase request ....
| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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| 11:35 Apr 25, 2004 |
| Greek to English translations [PRO] Bus/Financial - Business/Commerce (general) | |||||||
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|  Selected response from: Vicky Papaprodromou Greece Local time: 15:48 | ||||||
Grading comment
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| Summary of answers provided | ||||
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| 5 +2 | has been approved by a Decision-Making Unit (DMU) superior to ... |
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| 4 +3 | higher level of management |
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| 4 | upper echelon |
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Answers
55 mins confidence: 
| ανώτερο κλιμάκιο upper echelon Explanation: . |
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1 hr confidence: peer agreement (net): +2
peer agreement (net): +2| έχει εγκριθεί από ανώτερο κλιμάκιο αυτού που ενέκρινε την αίτηση αγοράς has been approved by a Decision-Making Unit (DMU) superior to ... Explanation: Decision-making unit (DMU) Who is in the decision-making unit (the "DMU")?; i.e. Who makes the decision on the purchase? Who has influence on the purchase decision? It may involve more than one person. An important concept in marketing communications is the DMU, the Decision Making Unit, and the role it plays in buying the product or service. In your business plans you must think about who you are targeting your marketing efforts towards. When talking about the DMU, we have to ask ourselves who makes the decision to buy the product. Another thing we have to ask is, are there others within the DMU that are going to have some influence on the purchase decisions? That suggests that there might be more than one person involved in the decision to purchase the product or service. In thinking about the DMU, let's think about this course. If we are trying to sell this course in the distance format to a corporation, who is likely to make the decision? Probably not the employee in the corporation that is going to be taking the course, but rather perhaps the human resources department, or perhaps a committee within the company that decides on the training. So I have to find out who is the DMU that is going to buy the course for the company. That is very different than if I were to communicate with a start-up entrepreneur. Maybe I have to focus on an economic development agency that is in regular contact with such people and communicate the course through that kind of medium. The DMU in this case is likely to be one person, the person that is going to pay for the course. There is probably nobody else in the decision making unit. http://www.unb.ca/web/jhsc/TME_courses/tme3113/marketing/m4s... Eπομένως, η φράση σου: ...has been approved by a Decision-Making Unit (DMU) superior to the DMU approving/having approved the purchase request .... |
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8 hrs confidence: peer agreement (net): +3
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