This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. German to French
  3. Media / Multimedia

Anspruchsleitsatz

French translation: Accroche / Slogan

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Anspruchsleitsatz
French translation:Accroche / Slogan
Entered by: Marie-Laure Singer (X)

11:25 Dec 12, 2005
German to French translations [PRO]
Marketing - Media / Multimedia
German term or phrase: Anspruchsleitsatz
Dans cette phrase d'un paragraphe expliquant ce qu'est le Branding :

Kriterien wie Logo, Farben, Typographie, Bildsprache, Symbolik und 'Anspruchsleitsatz' unterliegen strikten Richtlinien, die letztlich einen hohen Widererkennungswert und ein einheitliches Look&Feel sicherstellen sollen.
Marie-Laure Singer (X)
Local time: 09:08
Accroche
Explanation:
C'est ce à quoi je pense immédiatement lorsqu'il s'agit de faire (se faire) remarquer.
Selected response from:

Platary (X)
Local time: 09:08
Grading comment
Merci à tous !
3 KudoZ points were awarded for this answer



Summary of answers provided
4 +3Accroche
Platary (X)
4 +1principe des exigences/prétentions
Michael Hesselnberg (X)


  

Answers


6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
principe des exigences/prétentions


Explanation:
=

Michael Hesselnberg (X)
Local time: 09:08
Native speaker of: Native in GermanGerman, Native in FrenchFrench
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
neutral  Sylvain Leray: ça ne veut pas vraiment dire quoi que ce soit...
1 hr
agree  PH Translations: "Slogan commercial" me semble approprié par opposition à slogan politique("Motto") et par synonimie avec Werbeslogan.
2 hrs
Login to enter a peer comment (or grade)

18 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
Accroche


Explanation:
C'est ce à quoi je pense immédiatement lorsqu'il s'agit de faire (se faire) remarquer.


    Reference: http://www.lentreprise.com/article/4.8116.1.530.html
    Reference: http://www.accroche-design.com/
Platary (X)
Local time: 09:08
Native speaker of: French
PRO pts in category: 35
Grading comment
Merci à tous !

Peer comments on this answer (and responses from the answerer)
agree  FredP: Oui. Dans le sens de "claim": argument principal d'une annonce ou d'une campagne exprimé dans sa formulation publicitaire. >>slogan ou accroche.
1 hr
  -> Merci !
agree  Claire Bourneton-Gerlach
1 hr
  -> Hello, Claire, bonne journée !
agree  Sylvain Leray
1 hr
  -> De même Sylvain !
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search