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allgemeine Wahlwerbung

English translation: election-related advertising in general

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:allgemeine Wahlwerbung
English translation:election-related advertising in general
Entered by: Daisy7

12:06 Jan 10, 2005
German to English translations [PRO]
Marketing / Market Research
German term or phrase: allgemeine Wahlwerbung
genereal election-related marketing? is the word 'marketing' ok, or shall I use 'advertising'?
context: Die Wurfsendung sind wie allgemeine Wahlweerbung nicht personenbezogen.
translation: Direct mail, just like general election-related marketing (?), does not directly relate to any individual person.
Daisy7
Local time: 14:07
(general) election-related advertising
Explanation:
would be my translation here
Selected response from:

Christian
Local time: 14:07
Grading comment
thank you all very much
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2(general) election-related advertising
Christian
3like all unspecific election material
CMJ_Trans (X)
3election mailing
Ian M-H (X)
3all other election campaign advertising
Francis Lee (X)
3 -1canvassing in connection with elections
Michael Kucharski


Discussion entries: 2





  

Answers


4 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
(general) election-related advertising


Explanation:
would be my translation here

Christian
Local time: 14:07
Native speaker of: Native in GermanGerman
PRO pts in category: 4
Grading comment
thank you all very much

Peer comments on this answer (and responses from the answerer)
agree  BrigitteHilgner: maybe also election-related advertising material
15 mins
  -> another good choice, Brigitte.
neutral  Francis Lee (X): "general election ..." would be confusing (UK-speak for Bundeswahl)
33 mins
  -> I agree. That's why I put it in round brackets. "general" is the usual translation for "allgemein" but it's a bit confusing, so "of a general nature" or something like that might be a better option here.
agree  Joseph Hovan
9 hrs
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8 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
like all unspecific election material


Explanation:
sounds more English

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Note added at 2005-01-10 12:34:56 (GMT)
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electioneering material - sorry TYPO

CMJ_Trans (X)
Local time: 14:07
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 80
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29 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
election mailing


Explanation:
For the UK at least, a broad term would be "election mailing" and the specific term for candidates'/parties' leaflets saying "please vote for us" is "election address".

Also note that it is best to avoid any combination starting with "general election", as this could be understood in many countries as relating to just that (a "general election" is a nationwide election to all seats of a national parliament).

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Note added at 31 mins (2005-01-10 12:37:13 GMT)
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\"Marketing\" definitely doesn\'t fit in this context and I wouldn\'t be happy with \"advertising\" here either.



Ian M-H (X)
United States
Local time: 08:07
Native speaker of: Native in EnglishEnglish
PRO pts in category: 20
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36 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): -1
canvassing in connection with elections


Explanation:
In this context I like "canvassing". What do the others think?

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Note added at 37 mins (2005-01-10 12:43:37 GMT)
--------------------------------------------------

(general) canvassing in connection with elections ...

Michael Kucharski
Local time: 14:07
Native speaker of: German

Peer comments on this answer (and responses from the answerer)
neutral  Francis Lee (X): "canvassing" involves personal appearances; too specific here
3 mins
neutral  Textklick: Agree with Francis
9 mins
disagree  Ian M-H (X): no, not canvassing - that's orally seeking support, for example by knocking on doors and talking to voters
19 mins
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34 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
all other election campaign advertising


Explanation:
(assuming that the context makes it clear)
All "Wahlwerbung" is "allgemein", after all, but you could say:

election campaign advertising in general

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Note added at 36 mins (2005-01-10 12:42:09 GMT)
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If you Yahoo! the phrase \"election campaign advertising\", there\'s even two hits from The Guardian!


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Note added at 49 mins (2005-01-10 12:55:31 GMT)
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actually, the allgemein bit could be \"mass exposure\" (e.g. billboards, TV ads as opposed to one mail per household)

Francis Lee (X)
Local time: 14:07
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 121
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