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  3. Management

marktübergreifend

English translation: cross-market

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:marktübergreifend
English translation:cross-market
Entered by: Mark Barden

15:05 Feb 20, 2007
German to English translations [PRO]
Marketing - Management
German term or phrase: marktübergreifend
"Bei Ausstieg aus einem marktübergreifenden Launch werden anschließend lokal entwickelte Werbemittel nicht über den Mediapool den anderen Märkten und Regionen zur Verfügung gestellt."

is this correct?:

When aborting a multi-market project launch, locally developed advertising materials are not then made available in the media pool in other markets and regions.

i feel like the relationship between the markets affected by the aborted project launch and those that could make use of the locally developed advertising could be clearer.
Mark Barden
Local time: 11:45
cross-market
Explanation:
would be my preference
Selected response from:

Stephen Sadie
Germany
Local time: 11:45
Grading comment
great help. thanks a bundle!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1cross-market
Stephen Sadie


Discussion entries: 3





  

Answers


4 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
cross-market


Explanation:
would be my preference

Stephen Sadie
Germany
Local time: 11:45
Works in field
Native speaker of: English
PRO pts in category: 20
Grading comment
great help. thanks a bundle!

Peer comments on this answer (and responses from the answerer)
agree  Sarah Downing: Neat and concise - not made available VIA the media pool TO other market and regions, but maybe I am nitpicking here
6 mins
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