This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. German to English
  3. Law: Patents, Trademarks, Copyright

Alleinstellungsberühmung

English translation: claim of uniqueness / uniqueness claim

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Alleinstellungsberühmung
English translation:claim of uniqueness / uniqueness claim
Entered by: Hewhotranslates

13:05 Apr 10, 2014
German to English translations [PRO]
Law/Patents - Law: Patents, Trademarks, Copyright / Advertising
German term or phrase: Alleinstellungsberühmung
From a German Abmahnung:

Die Broschürenaussage „Die sicherste Lösung“ ist eine Alleinstellungsberühmung, deren Richtigkeitsgehalt durch nichts nachgewiesen ist. Derlei unsubstantiierte Alleinstellungsbehauptungen sind irreführend und diskreditieren in unzulässiger Weise das Wettbewerbsangebot unserer Mandantin.


Hi all,

Does anyone know if there is an English equivalent for "Alleinstellungsberühmung"?

Thanks for your help!
Hewhotranslates
Local time: 04:09
claim of uniqueness / uniqueness claim
Explanation:
In advertising/marketing, an "Alleinstellungsmerkmal" is usually a unique selling proposition (USP), but I wouldn't use this term in this case. Another term that might fit your specific context is "superiority claim".

See, for instance, http://www.ftc.gov/sites/default/files/documents/commission_... (many instances of "uniqueness claim").
Selected response from:

Steffen Walter
Germany
Local time: 13:09
Grading comment
Thank you!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +5claim of uniqueness / uniqueness claim
Steffen Walter


  

Answers


19 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +5
claim of uniqueness / uniqueness claim


Explanation:
In advertising/marketing, an "Alleinstellungsmerkmal" is usually a unique selling proposition (USP), but I wouldn't use this term in this case. Another term that might fit your specific context is "superiority claim".

See, for instance, http://www.ftc.gov/sites/default/files/documents/commission_... (many instances of "uniqueness claim").

Steffen Walter
Germany
Local time: 13:09
Native speaker of: Native in GermanGerman
PRO pts in category: 67
Grading comment
Thank you!

Peer comments on this answer (and responses from the answerer)
agree  seehand
43 mins
agree  Ramey Rieger (X): I also thought superlative claim, but that's just me being creative again, I guess.
46 mins
agree  BrigitteHilgner
1 hr
agree  Edith Kelly: aber ja doch
1 hr
agree  Johanna Timm, PhD
2 days 3 hrs
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search