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  3. Journalism

über den Preis veräussern

English translation: sell on price alone

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:über den Preis veräussern
English translation:sell on price alone
Entered by: Helen Jordan

08:25 Oct 14, 2005
German to English translations [PRO]
Bus/Financial - Journalism / lifts
German term or phrase: über den Preis veräussern
Can someone help me understand this part of the mag. article about lifts.

[Company] hat sich im MArket für Aufzüge und Fahrtreppen als Premiummarke positioniert. Doch die dem Unternehmen nachgesagte hohe Produktqualität, innovative technologien und extreme Zuverlässigkeit haben ihren Preis. Nicht zuletzt deshalb greifen manche Kunden zu den Produkten anderer Anbieter.

Hohe Erträge aus Wartung

***Selbst in Deutschland konnten Aufzüge lange nur über den Preis veräussert werden. Doch der Schuss kann aus Sicht des Käufers leicht nach hinten losgehen.***

Having trouble with the sentence above in *** and the word 'Schuss'

TIA for any help
Helen Jordan
Local time: 06:48
sell on price alone
Explanation:
i.e. not bother about quality, service, guarantees etc. The cheapest offer wins, regardless.

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Note added at 4 mins (2005-10-14 08:30:34 GMT)
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Suggestion for your sentence(s):
"For a long time lifts could only be sold on price alone, even in Germany. But this can easily backfire on the purchaser."
Selected response from:

Victor Dewsbery
Germany
Local time: 07:48
Grading comment
Thanks!
3 KudoZ points were awarded for this answer



Summary of answers provided
3 +5sell on price alone
Victor Dewsbery


  

Answers


2 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +5
ueber den Preis veräussern..
sell on price alone


Explanation:
i.e. not bother about quality, service, guarantees etc. The cheapest offer wins, regardless.

--------------------------------------------------
Note added at 4 mins (2005-10-14 08:30:34 GMT)
--------------------------------------------------

Suggestion for your sentence(s):
"For a long time lifts could only be sold on price alone, even in Germany. But this can easily backfire on the purchaser."

Victor Dewsbery
Germany
Local time: 07:48
Native speaker of: Native in EnglishEnglish
PRO pts in category: 18
Grading comment
Thanks!

Peer comments on this answer (and responses from the answerer)
agree  Textklick
13 mins
agree  Michael Rose
23 mins
agree  Frosty
35 mins
agree  Hilary Davies Shelby: bit like translation, really!
2 hrs
  -> Very true
agree  Brie Vernier
4 hrs
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