Adressenbildung

English translation: store address identification

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Adressen bildung
English translation:store address identification
Entered by: Akemi.T

07:30 Nov 23, 2002
German to English translations [PRO]
Architecture / architecture
German term or phrase: Adressenbildung
Ziel ist die Schaffung einer Einkaufs-Erlebnislandschaft mit hoher Aufenthaltsqualität und hohem Identifizierungspotenzial. Dabei wird eine klare, kompakte, optimale horizontale und vertikale Mall-Führung hinsichtlich gleichmäßiger Frequenzverteilung, hoher Flexibilität von Shop-/Fassadenanschnittflächen, eine Gliederung des Mall-Systems durch Adressenbildung, Plätze, Straßenabschnitte und sonstige Raumsperren sowie die Ausbildung und Integration von zwei Erlebnisräumen mit eigenen Gestaltungs- und Nutzungskriterien angestrebt.
Akemi.T
Local time: 19:14
store address identification
Explanation:
or perhaps 'individualized store identification'. In malls, 'Knotenpunkte' are called 'anchor points' , usually around the largest stores or 'anchor tenants'.

'Landmark creation' is another, but a bit presumptious.
Selected response from:

gangels (X)
Local time: 04:14
Grading comment
Thank you! Though I have chosen this answer, other answers are also very helpful.
3 KudoZ points were awarded for this answer



Summary of answers provided
4 +1Address creation
Jeffrey McGuire
4store address identification
gangels (X)
2location profiling; address profiling?
Michele Johnson


  

Answers


2 hrs   confidence: Answerer confidence 2/5Answerer confidence 2/5
location profiling; address profiling?


Explanation:
I'm not 100% satisfied with this answer but maybe it will help others to come up with ideas.

Aren´t they talking about establishing the shopping mall as a known or "in" location? Recognition of the location as a sort of brand (e.g. Potsdamer Platz Arkaden)?

Best of luck, MJ

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Note added at 2002-11-23 10:05:06 (GMT)
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See also:
http://www.thecrg.com/retail_02.html (\"retail location profiling\")


Michele Johnson
Germany
Local time: 11:14
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
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3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Address creation


Explanation:
It seems to me that the concept is the division of the mall into sub-units on a human scale by the creation, within the larger structure of the mall itself, of distinctive "addresses" - locations, points of reference (also squares, and other divisions of space) thereby avoiding avoid inhuman, impersonal "mega-spaces".

Jeffrey McGuire
Local time: 11:14
Native speaker of: Native in EnglishEnglish
PRO pts in category: 3

Peer comments on this answer (and responses from the answerer)
agree  Marnen Laibow-Koser: "Gliederung" is the key word here for understanding this, I believe. The closest English term would be something like "breakdown", and so Mike's interpretation makes great sense.
7 hrs
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1 day 3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
store address identification


Explanation:
or perhaps 'individualized store identification'. In malls, 'Knotenpunkte' are called 'anchor points' , usually around the largest stores or 'anchor tenants'.

'Landmark creation' is another, but a bit presumptious.

gangels (X)
Local time: 04:14
Works in field
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
PRO pts in category: 69
Grading comment
Thank you! Though I have chosen this answer, other answers are also very helpful.
Login to enter a peer comment (or grade)



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