GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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07:30 Nov 23, 2002 |
German to English translations [PRO] Architecture / architecture | |||||||
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| Selected response from: gangels (X) Local time: 04:14 | ||||||
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Summary of answers provided | ||||
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4 +1 | Address creation |
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4 | store address identification |
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2 | location profiling; address profiling? |
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location profiling; address profiling? Explanation: I'm not 100% satisfied with this answer but maybe it will help others to come up with ideas. Aren´t they talking about establishing the shopping mall as a known or "in" location? Recognition of the location as a sort of brand (e.g. Potsdamer Platz Arkaden)? Best of luck, MJ -------------------------------------------------- Note added at 2002-11-23 10:05:06 (GMT) -------------------------------------------------- See also: http://www.thecrg.com/retail_02.html (\"retail location profiling\") |
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Address creation Explanation: It seems to me that the concept is the division of the mall into sub-units on a human scale by the creation, within the larger structure of the mall itself, of distinctive "addresses" - locations, points of reference (also squares, and other divisions of space) thereby avoiding avoid inhuman, impersonal "mega-spaces". |
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store address identification Explanation: or perhaps 'individualized store identification'. In malls, 'Knotenpunkte' are called 'anchor points' , usually around the largest stores or 'anchor tenants'. 'Landmark creation' is another, but a bit presumptious. |
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