Frischelogistik

13:54 Oct 15, 2013 

All depends how you look at company reports - In my books, telling your shareholders what you are doing to increase shareholder-value is marketing.

13:48 Oct 15, 2013 

I don't think this a marketing text, but the asker would best be able to confirm this.

13:07 Oct 15, 2013 

How about approaching it from a marketing instead of a technical POV? Along the lines of:

Constant upgrading of our quality management procedures guarantees the freshness of the products we deliver.

Obviously all much too long, but could be the way to go

12:52 Oct 15, 2013 

Nice to see you here, too. The logistics process - frequently misunderstood (and misused) as another word for transport - combines all steps of the supply chain from producer-site warehousing, picking, consigning, despatching, transport , intermediate storage , further transportation and delivery.

In a cool or cold chain system, this all guarantees maintained product freshness - as long as the chain remains unbroken.

11:50 Oct 15, 2013 

Yes, whether produce or perishables, the issue is HOW the freshness is preserved and not WHAT is kept fresh.

Which brings me to 'freshness preservation (methods)'

11:46 Oct 15, 2013 

If it's an agricultural company, they may tend to talk about fresh produce rather than fresh food. They tend to make a difference between the two to distinguish between processed and unprocessed products. A lettuce or a cabbage, milk or eggs would, for example, be fresh produce.

09:34 Oct 15, 2013 

Yes, that's it in a (fresh) nutshell! Good luck and happy translating.

09:13 Oct 15, 2013 

The context in which this term appears is basically a list of other things that have been improved (including partnerships with growers etc.). I don't think a detailed description is necessary. Fresh food logistics and perishable logistics are both good ideas, but I also feel that they somehow lack the notion of "maintaining freshness", which "freshness logistics" does contain. It seems like this concept has not really come up in the English-speaking world. In the end, I guess, it will have to come down to deciding between a clunkier term that gets the message across or a more idiomatic term that loses somewhat of the idea.

08:47 Oct 15, 2013 

originally a military term, has little to do with the condition of the goods transported, which is the essence of this odd term. I would do away with 'logistics' altogether and replace it with something more appropriate to the measures/steps/methods of maintaining freshness. It seems as if the author wishes to use pseudo-industrial terms, so we must some how retain this tone.

08:29 Oct 15, 2013 

since you live in the home country of Transfesa, how does "Perishable(s) logistics sound"? Yes, I am aware they specialise in automotive logistics today, but in the third quarter of the 20th century, this was one of their principal activities. And they moved millions of tons of perishable food notably from Spain, Italy and the south of France throughout Europe and between mainland Europe and the UK on train ferries.

07:32 Oct 15, 2013 

This is the process/logistics of keeping fresh foods fresh from harvest to shelf, so it has this added element of the freshness being maintained, not just the logistics of raising. harvesting and transporting the food. "Freshness logistics" avoids a lengthy description such as ' the steps taken to keep/process of keeping fresh foods fresh.' More context would reveal just how detailed a description is necessary. Perhaps it is already provided in the text?.