GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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07:56 Jul 23, 2003 |
German to English translations [PRO] Marketing - Advertising / Public Relations / Advertising | |||||||
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| Selected response from: Olav Rixen Canada Local time: 17:44 | ||||||
Grading comment
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to round it off Explanation: given that the piece is talking about what to put at the beginning, middle and end |
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operator Explanation: Just guessing. Maybe is for being in a call center (abholen) |
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to sum it all up Explanation: (as a summation)...to collect all that has gone before - start and middle, and link, collect it all together to sum it up... maybe |
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as closing sequence Explanation: perhaps |
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tagline Explanation: as opposed to "headline". Something that is tagged on the end, e.g. "xyz is an equal opportunities employer". In this case maybe a graphic tagline? |
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as a clincher Explanation: Might work in this context. |
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Grading comment
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stimulus/incentive/impulse Explanation: Falls wirklich die Abfolge Einstieg - Mittelteil - Ende wichtig ist, dann vielleicht "final stimulus". Werbetechnisch gesehen würde ich aber eher sagen, die Bilder sind dem Betrachter gleich präsent (sofern sie auf derselben Seite sind) und als "atmoshärischer Abholer" sollen sie ihn während der gesamten Lektüre "einstimmen". |
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delivery Explanation: They deliver the message by creating the atmosphere. The lead-in is the headline, throw in some information and then reel you in with the atmosphere of the picture/film. |
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