Discrete Choice Analysis
Turkish translation: tercih öğeleri analizi
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| 16:21 Dec 21, 2003 |
| English to Turkish translations [PRO] Marketing - Marketing / Market Research | ||||
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|  Selected response from: Özden Arıkan Germany Local time: 02:40 | |||
Grading comment
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| Summary of answers provided | ||||
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| 5 +1 | Ayrık tercih analizi |
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| 5 +1 | tek (özel) seçenek analizi |
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| 5 | kesikli tercih analizi |
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| 3 +2 | Tercih Öğeleri Analizi |
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| 5 | Ayrı ayrı yapılan bağımsız seçme analizi |
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| 4 | Aralıklı Seçim Analizi |
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Answers
6 hrs confidence: 
peer agreement (net): +1
peer agreement (net): +1Ayrık tercih analizi Explanation: tercih esasına dayalı bir ortak (conjoint)analiz Tüketicilerin biribirlerinden bağımsız, farklı (markalı, markasız, ayrı sektörlerde, vs.) tercihler arasından seçim yapmalarının istendiği bir pazarlama araştırması tekniği. |
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6 hrs confidence:
kesikli tercih analizi Explanation: "discrete choice analysis" means "kesikli tercih analizi" -------------------------------------------------- Note added at 2003-12-23 17:53:09 (GMT) -------------------------------------------------- discrete analysis = kesikli analiz -------------------------------------------------- Note added at 2003-12-23 17:59:35 (GMT) -------------------------------------------------- http://europa.eu.int/comm/eurostat/research/index.htm?http:/... -------------------------------------------------- Note added at 2003-12-23 18:19:21 (GMT) -------------------------------------------------- Accurate predictions of the demand and market shares are critical for a wide variety of businesses and public organizations. Examples of applications include: predicting demand for a new product under alternative pricing strategies; designing a business plan for a new technology; analyzing the impact of a merger on market shares; forecasting the ridership on a new metropolitan transit service; and analyzing competitive scenarios for introducing a new telecommunication service. To accomplish these tasks, discrete choice analysis provides powerful methodological tools. Based on the modeling of individual behavior, it is used to model in detail the structure of a market, and to predict the impact of various scenarios. |
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8 hrs confidence: 
Aralıklı Seçim Analizi Explanation: Farklı seçim analizi vb. gibi -------------------------------------------------- Note added at 2003-12-22 00:41:01 (GMT) -------------------------------------------------- Farklı tercih analizi Reference: http://www.zargan.com |
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9 hrs confidence: peer agreement (net): +2
peer agreement (net): +2Tercih Öğeleri Analizi Explanation: Diyelim yeni bir cep telefonu servisi piyasaya girecek. Belli bir tüketici kitlesi belirleniyor ve bu cep telefonunun sunduğu her bir hizmet öğesinin (SMS, sesli mesaj servisi, internetten melodi ve/veya resim indirme, kartlı veya faturalı abonelik vb) söz konusu tüketici grubu içinde hangi yüzdelerde tercih edilir olduğuna ilişkin bir pazarlama analizi yapılıyor. "Discrete choice" ile kastedilen, sağlanacak hizmetin her bir unsuruna ilişkin [potansiyel] tüketici tercihleri. Aşağıda verdiğim linkte konu epeyce ayrıntılı açıklanmış. -------------------------------------------------- Note added at 2003-12-22 01:55:54 (GMT) -------------------------------------------------- bir de şu linki buldum: http://www.action-research.com/discrete.htm -------------------------------------------------- Note added at 2003-12-22 01:57:35 (GMT) -------------------------------------------------- ayyy, çift http:// olduğu için açamayacaksınız yukarıdaki [ikinci] linki; copy-paste yapın :-) Reference: http://www.ipsos-reid.com/ca/data/dsp_ddc.cfm |
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Grading comment
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15 hrs confidence: peer agreement (net): +1
16 hrs confidence:
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