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co-branding

Turkish translation: Birlikte Markalama

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:co-branding
Turkish translation:Birlikte Markalama

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14:37 Jul 21, 2009
English to Turkish translations [PRO]
Bus/Financial - Marketing / Market Research
Additional field(s): Advertising / Public Relations
English term or phrase: co-branding
Definition from Cox Search, Inc:
A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a single brand alone.

Example sentence(s):
  • There are a number of reasons companies embark on co-branding programs. To begin with, they're a powerful way of introducing one company's products and services to the loyalists of another. NewsFactor Network
  • The secret to successful co-branding is to stay true to the brand personality and values, and to choose partners carefully-partners who not only share some of those values, but target similar consumer segments to which value added packages will appeal. Paul Temporal's Asia Branding Tips
  • Most common methods of co-branding online is offering your services, data, products under different company’s identity, while preserving your own brand in less dominant format. LightMix Design Studio Blog
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Birlikte Markalama
Definition:
Markaların bütünleştirilerek birlikte markalanmasıdır.
Selected response from:

Ayşe Kıvılcım Karazor
Türkiye
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +1ortak markalama
Özden Arıkan
4 +1Birlikte Markalama
Ayşe Kıvılcım Karazor


  

Translations offered


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Birlikte Markalama


Definition from Marka Sözlüğü:
Markaların bütünleştirilerek birlikte markalanmasıdır.

Example sentence(s):
  • Aralık, 2006'da, T. Garanti Bankası A.Ş ["Garanti"], dünyanın en prestijli kredi kartlarından biri olan American Express® Kartları çıkartan ve veren kuruluşlardan biri olmuştur. O günden bu yana, Garanti, müşteri gereksinimleri ve isteklerini karşılayacak biçimde tasarlanmış 10 çeşit American Express® Kart çıkartmış ve farklı birlikte markalama programlarını yürütmüştür: - American Express Web Site  
Ayşe Kıvılcım Karazor
Türkiye
Local time: 06:52
Native speaker of: Native in TurkishTurkish
PRO pts in category: 12

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Damla Akbay
1 day 18 hrs
  -> teşekkürler
Yes  harun parpucu (X)
2 days 23 hrs
  -> Teşekkürler...
No  rusen: ortak marka oluşturma daha iyi gibi
4 days
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 5/5 peer agreement (net): +1
ortak markalama


Definition from Lee&Cotler,"Kamu Sektöründe Pazarlama":
Ortak Markalama, bir ürün üzerinde birden fazla markanın yerleşmiş isimlerini kullanmak ya da [bu ürünlerin] aynı şekilde birlikte pazarlanmasıdır.

Example sentence(s):
  • Son yıllarda hızla artan örnekleriyle Türkiye'de de etkin bir pazarlama yöntemi haline gelen co-branding, yani ortak markalama çalışmalarında en fazla partner olarak kullanılan şirketlerin GSM operatörleri olması kesinlikle tesadüf değil. - Scribd.com  
  • Dünyada altın yıllarını yaşayan ortak markalama, Türkiye’de de en popüler pazarlama kozlarından biri oluyor. - BusinessWeek/Türkiye  
Özden Arıkan
Germany
Local time: 05:52
Native speaker of: Native in TurkishTurkish
PRO pts in category: 16
1 corroborated select project
in this pair and field What is ProZ.com Project History(SM)?

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Cansin Cemil Cinar (X)
13 days
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