behavioural economics

Serbian translation: Bihevioralna ekonomija

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English term or phrase:	Behavioural economics
Serbian translation:	Bihevioralna ekonomija

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00:55 Feb 7, 2011

English to Serbian translations [PRO]
Bus/Financial - Economics
Additional field(s): Business/Commerce (general)

English term or phrase: behavioural economics

Definition from The Economist:
A branch of ECONOMICS that concentrates on explaining the economic decisions people make in practice, especially when these conflict with what conventional economic theory predicts they will do. Behaviourists try to augment or replace traditional ideas of economic rationality (homo economicus) with decision-making models borrowed from psychology. According to psychologists, people are disproportionately influenced by a fear of feeling regret and will often forgo benefits even to avoid only a small risk of feeling they have failed. They are also prone to cognitive dissonance, often holding on to a belief plainly at odds with new evidence, usually because the belief has been held and cherished for a long time. Then there is anchoring: people are often overly influenced by outside suggestion. People apparently also suffer from status quo bias: they are willing to take bigger gambles to maintain the status quo than they would be to acquire it in the first place. Traditional UTILITY theory assumes that people make individual decisions in the context of the big picture. But psychologists have found that they generally compartmentalise, often on superficial grounds. They then make choices about things in one particular mental compartment without taking account of the implications for things in other compartments. There is lots of evidence that people are persistently and irrationally overconfident. They are also vulnerable to hindsight bias: once something happens they overestimate the extent to which they could have predicted it. Many of these traits are captured in PROSPECT THEORY, which is at the heart of much of behavioural economics.

Example sentence(s):

Behavioral economics blossomed from the realization that neither point of view was correct. Library Economics Liberty
Behavioral economics explains why we procrastinate, buy, borrow, and grab chocolate on Harvard Magazine
Economics orthodoxy may look down on behavioral economics, but it's the most important development in economics in a long time. The Christian Science Monitor.

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Bihevioralna ekonomija

Definition:
Klasična ili neoklasična ekonomska teorija nije mogla objasniti sve moguće instance ponašanja. Bihevioralna ekonomija bavi se upravo načinom na koji emocije i struktura mentalnog sklopa ljudi utiču na donošenje ekonomskih odluka. Bihevioralni modeli doprinose, stoga, većem realizmu i uopštenosti ekonomske teorije

Selected response from:

itchi
Serbia

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Summary of translations provided

5 +2

Bihevioralna ekonomija

itchi

5 -1

bihejvioralna ekonomija

RINA LINGUISTIC SERVICES, Katarina Radojevic- Mitrovic

Discussion entries: 1

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16 mins confidence:

peer agreement (net): +2

Bihevioralna ekonomija

Definition from Ekonom:east:
Klasična ili neoklasična ekonomska teorija nije mogla objasniti sve moguće instance ponašanja. Bihevioralna ekonomija bavi se upravo načinom na koji emocije i struktura mentalnog sklopa ljudi utiču na donošenje ekonomskih odluka. Bihevioralni modeli doprinose, stoga, većem realizmu i uopštenosti ekonomske teorije

Example sentence(s):

Ideje koje iznosim oslanjaju se na saznanja iz bihevioralne ekonomije (pravac u ekonomiji utemeljen u psihologiji koji se razvio u poslednjih trideset godina). Glavni uvid je ovo: način na koji ćemo potrošiti novac zavisi od načina na koji ga dobijemo i na koji moramo da ga potrošimo. - Vreme
Nadao sam se, nažalost uzalud, da će se profesor bar jednom riječju osvrnuti na očigledne nedostatke trenutno dominantne ekonomske teorije i prakse, i ko zna, možda pomenuti istraživanja u okviru relativno nove discipline, imenom behavioral economics. (Za one koji još uvijek nisu čuli: pomenuta disciplina spaja ekonomiju, psihologiju i neurobiologiju, i jasno pokazuje da se ljudi u ekonomskim transakcijama ne ponašaju kao racionalni automati. - Blogosfera

itchi
Serbia
Local time: 21:55
Native speaker of: Serbian
PRO pts in category: 4

7 hrs confidence:

peer agreement (net): -1

bihejvioralna ekonomija

Definition from own experience or research:
Bihejvioralna ekonomija (BE)se definiše kao disciplina koja koristi spoznaje o socijalnim, kognitivnim i emotivnim fenomenima u uticaju na ekonomsko ponašanje ljudi. Bihejvioralna ekonomija usmerena je na to da se pomoću obrazaca u ljudskom mišljenju i postupcima tumače dobre i loše ekonomske i marketinške prakse, i da se na te postupke utiče.

Example sentence(s):

Упознати студенте са историјатом, основним поставкама бихејвиоралне економије: теорија перспективе (Prospect theory) Канемана и Тверског; рационално и ирационално у људском одлучивању; импликације трендова људског понашања на потрошачко понашање. Историјат и основне поставке бихејвиоралне економије: „како се људи заиста понашају“ насупрот „како би људи требало да се понашају“; 2. Понуда ипотражња 3. Цена нултих трошкова 4. Друштвене насупрот тржишним нормама 5.Утицај емоционалних узбуђења на потрошачко понашање 6. Проблем одлагања ис амоконтроле 7. Цена власништва 8. Држање опција отвореним 9. Ефекато чекивања 10. Моћ цене 11. Поштење/непоштење и новац 12. Критике бихејвиоралне економије... - State University of Novi Pazar

RINA LINGUISTIC SERVICES, Katarina Radojevic- Mitrovic
Serbia
Local time: 21:55
Native speaker of:

Serbian,

Serbo-Croat
PRO pts in category: 16

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Serbian translation: Bihevioralna ekonomija

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