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hard cash saving

Serbian translation: usteda gotovog novca

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:hard cash saving
Serbian translation:usteda gotovog novca
Entered by: Bogdan Petrovic

13:51 Jul 16, 2014
English to Serbian translations [PRO]
Marketing - Advertising / Public Relations / agreement on media agency
English term or phrase: hard cash saving
The Cost Avoidance value is an indicative “soft saving” given it is an estimate ahead of actual buying delivery and market performance. Therefore, this value shouldn’t be used in the budgeting process for this reason.

However, those markets, which in their Media Budget setting process plan for a certain % of inflation and increase the planned investment level to accommodate higher projected market media costs, could consider Inflation Mitigation as a “potential hard cash saving” since it has the potential to reduce the spend vs. Budget. While it can be ‘planned for’, it would need to be validated vs. actual market performance at the end of the year.
Bogdan Petrovic
Serbia
Local time: 08:31
usteda gotovog novca
Explanation:
Ovo je najpreciznije sto mogu,nadam se da ce pomoci.

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Note added at 2 hrs (2014-07-16 16:02:26 GMT)
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Iz nekog razloga,gde god pogledam-samo se spominje novac u gotovini...
Selected response from:

Jelena Jovanovic
Serbia
Local time: 08:31
Grading comment
U pravu ste, radi se najverovatnije o "hard cash" pre nego o "hard saving"
4 KudoZ points were awarded for this answer



Summary of answers provided
3 -1usteda gotovog novca
Jelena Jovanovic


Discussion entries: 1





  

Answers


51 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): -1
usteda gotovog novca


Explanation:
Ovo je najpreciznije sto mogu,nadam se da ce pomoci.

--------------------------------------------------
Note added at 2 hrs (2014-07-16 16:02:26 GMT)
--------------------------------------------------

Iz nekog razloga,gde god pogledam-samo se spominje novac u gotovini...


    Reference: http://www.poslovnirecnik.com/index.php
Jelena Jovanovic
Serbia
Local time: 08:31
Native speaker of: Serbian
PRO pts in category: 8
Grading comment
U pravu ste, radi se najverovatnije o "hard cash" pre nego o "hard saving"
Notes to answerer
Asker: Znam i ja da je u pitanju ušteda u gotovini, ali me buni "hard cash", jer očigledno nije isto što i "cash savings". Ili možda jeste?


Peer comments on this answer (and responses from the answerer)
disagree  Daryo: what about the "hard" vs "soft" bit? you meant "ušteda"?
1 day 15 hrs
  -> 'Hard cash' je novac u gotovini. http://www.macmillandictionary.com/dictionary/british/hard-c...
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