GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
---|---|---|---|---|---|---|
|
13:50 Jul 15, 2014 |
English to Serbian translations [PRO] Marketing - Advertising / Public Relations / agreement on media agency | |||||||
---|---|---|---|---|---|---|---|
|
| ||||||
| Selected response from: Daniela Slankamenac Serbia Local time: 03:44 | ||||||
Grading comment
|
Summary of answers provided | ||||
---|---|---|---|---|
4 | cena po prikazu (umetnutog oglasa) |
|
Summary of reference entries provided | |||
---|---|---|---|
cena po prikazu |
| ||
Cost Per Insertion |
|
cost per insertion cena po prikazu (umetnutog oglasa) Explanation: Sa ili bez ovoga u zagradi. Objašnjenje ispod, u referenci :-) |
| |
Grading comment
| ||
Login to enter a peer comment (or grade) |
6 hrs peer agreement (net): +1 |
Reference: cena po prikazu Reference information: Mislim da biste mogli ovako da prevedete. Zapravo Cost per Impression je definitivno Cena po prikazu CPI, Cost per impression / cena po prikazu. Trošak oglašavanja utvrđen prema broju prikazanih oglasa. http://www.zaradainternetom.com/recnik.php A razlika između Impression i Insertion je samo po mestu oglasa na sajtu. Impression je sa strane desno (kao na Fejsbuku), a Insertion je ubačeni oglas, ne sa strane nego kada vam se oglas pojavi na "zidu". Unlike the retargeted ads that serve on the right-hand side of Facebook, which are bought on a cost-per-thousand impression (CPM) or cost-per-click (CPC) basis retargeted ads in Facebook’s News Feed are purchased on an insertion basis, or cost-per-insertion (CPI). As a user scrolls through the content in his or her News Feed, an insertion can be viewed multiple times. http://support.adroll.com/insertions-versus-impressions/ Ne znam da li se kod nas pravi razlika između ta dva prikaza, odnosno mesta na kom se oglas prikazuje. |
| |
Login to enter a peer comment (or grade) |
1 day 1 hr |
Reference: Cost Per Insertion Reference information: Cost Per Insertion = Advertising measure - how much does it cost every time you put an ad in the paper. Ja bih možda samo naglasila da je u pitanju oglašavanje ili reklama - cena po prikazu oglasa/cena po pojedinačnom oglašavanju (reklamiranju) jer je Insertion Order (IO) mesto prikazivanja reklame (banera ili oglasa) na web sajtu ili stranici. Posebno dobija na značaju kod zakupaca prostora ako je kriterijum za naplatu reklamiranja broj prikazivanja (impresija). |
| |
Login to enter a peer comment (or grade) |
Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.