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11:10 Oct 16, 2006 |
English to Hungarian translations [PRO] Marketing - Marketing / Market Research | |||||||
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| Selected response from: Andrea Szabados Local time: 15:42 | ||||||
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Summary of answers provided | ||||
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4 +1 | ATU (ismertség-kipróbálás-használat) |
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ATU questionnaire ATU (ismertség-kipróbálás-használat) Explanation: Igen, ez a reklámok hatásmechanizmusának egyik modellje. Ennél ismertebb az AIETA (Awareness-Interest-Evaluation-Trial-Adoption) modell. http://www.photel.hu/index.php?vsm=1&temakor=Marketing/Marke... Szerintem az ATU rövidítést hagyd eredetiben, utána zárójelben az "ismertség-kipróbálás-használat" fordítást javaslom. |
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