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08:27 Apr 22, 2004 |
English to German translations [PRO] Marketing - Management | |||||||
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| Selected response from: Steffen Walter Germany Local time: 03:01 | ||||||
Grading comment
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Summary of answers provided | ||||
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4 +1 | Mapping |
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3 +2 | Zielgruppendarstellung/-visualisierung |
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Discussion entries: 3 | |
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Mapping Explanation: wie "Mind Mapping" -------------------------------------------------- Note added at 2 hrs 40 mins (2004-04-22 11:07:51 GMT) -------------------------------------------------- Am Ende des Workshops werden die Teilnehmer die Bausteine Kommunikationsplanung, Audience Mapping (oder eventuell Zielgruppen-Mapping, ich kenne es aber nur unübersetzt) und Medienauswahl erforscht haben. |
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audience mapping Zielgruppendarstellung/-visualisierung Explanation: Publikumsdarstellung/-visualisierung (im Sinne einer "Mindmap???) Siehe auch http://medialine.focus.de/PM1D/PM1DB/PM1DBK/PM1DBKB/pm1dbkb.... zu den unterschiedlichen Bedeutungen von "audience" in Wortkombinationen Geht es hier um Werbung oder Marktforschung? -------------------------------------------------- Note added at 2 hrs 44 mins (2004-04-22 11:12:15 GMT) -------------------------------------------------- Damit kann auch die Erstellung von Zielgruppen*profilen* gemeint sein - siehe englische Beschreibung @ http://www.maiden.co.uk/maiden/moprodweb.nsf/(AllByUnid)/38B... |
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