banner ad

German translation: Werbebanner

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English term or phrase:	banner ad
German translation:	Werbebanner

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13:55 Mar 12, 2010

English to German translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research

English term or phrase: banner ad

Definition from Avallo Inc.:
A (most often graphic) advertisement placed on a web page, which acts as a hyperlink to an advertiser's web site.

Example sentence(s):

Banner ads were initially judged primarily on the basis of click-through rate (CTR). In the early days of the Web, click-through rates were generally much higher than they are now, perhaps due to the novelty factor. Crucial Marketing
Now you can promote your website with high-quality banner ads that rival those used by major corporations - without the expense or hassle. addesigner.com
Banner ads are usually relatively simple pieces of HTML code, but their presence on the Web and their importance in Internet-based business is immense. HowStuffWorks, Inc.

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Werbebanner

Definition:
Unter einem Banner Ad versteht man Werbebanner, die auf einem Internetportal geschaltet sind. Diese werden in der Regel entweder horizontal oder vertikal am Rand der Webseite (z.B. Big-Size Banner bzw. Skyscraper) sowie zentral innerhalb der Inhalte platziert (z.B. Rectangles).

Selected response from:

Kerstin Drexler
Spain

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4 KudoZ points were awarded for this answer

Summary of translations provided

3 +10

Werbebanner

Kerstin Drexler

Discussion entries: 1

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peer agreement (net): +10

Werbebanner

Definition from Onpulson:
Unter einem Banner Ad versteht man Werbebanner, die auf einem Internetportal geschaltet sind. Diese werden in der Regel entweder horizontal oder vertikal am Rand der Webseite (z.B. Big-Size Banner bzw. Skyscraper) sowie zentral innerhalb der Inhalte platziert (z.B. Rectangles).

Example sentence(s):

Werbebanner (Einzahl: das, der im Netzjargon verbreitete Ausdruck der Banner ist falsch) sind eine Form der (Internet-)Werbung. Die Werbung wird dabei als Grafik- oder Flashdatei, meist im GIF- oder SWF-Format, in die Webseite eingebunden. In der Werbeindustrie haben sich verschiedene Standardgrößen für Banner etabliert – das Format 468 × 60 Pixel ist das am meisten verbreitete. Banner verweisen dann als Hyperlink auf die Website des Werbenden. Banner können in die Seite eingebettet sein, legen sich aber teilweise auch für einige Sekunden über die Seite (z. B. als sogenannter Powerlayer). - Wikipedia

Kerstin Drexler
Spain
Local time: 21:02
Native speaker of: German
PRO pts in category: 8

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German translation: Werbebanner

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