Above the line / Below the line
German translation: Above the line / Below the line
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| 12:11 Oct 5, 2006 |
| English to German translations [PRO] Marketing - Advertising / Public Relations | |||||||
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|  Selected response from: silvia glatzhofer Local time: 22:09 | ||||||
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| 4 +1 | explanation is in the text |
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| Discussion entries: 3 | |
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Answers
8 mins confidence: 
peer agreement (net): +1
peer agreement (net): +1explanation is in the text Explanation: and there should be some glossary entries as well Koschnick: Enzyklop. WB Marketing sagt above-the-line advertising = klassische Werbung, Sachwerbung, Sachmittelwerbung, below-the-line advertising = nicht klassische Werbung (i.e. nicht in den traditionellen Medien betrieben, wie Direktwerbung, POP Werbung und dgl.) |
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