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co-branding

Finnish translation: yhteisbrändäys

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:co-branding
Finnish translation:yhteisbrändäys

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14:38 Jul 21, 2009
English to Finnish translations [PRO]
Bus/Financial - Marketing / Market Research
Additional field(s): Advertising / Public Relations
English term or phrase: co-branding
Definition from Cox Search, Inc:
A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a single brand alone.

Example sentence(s):
  • There are a number of reasons companies embark on co-branding programs. To begin with, they're a powerful way of introducing one company's products and services to the loyalists of another. NewsFactor Network
  • The secret to successful co-branding is to stay true to the brand personality and values, and to choose partners carefully-partners who not only share some of those values, but target similar consumer segments to which value added packages will appeal. Paul Temporal's Asia Branding Tips
  • Most common methods of co-branding online is offering your services, data, products under different company’s identity, while preserving your own brand in less dominant format. LightMix Design Studio Blog
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yhteisbrändäys
Definition:
Yhteisbrändäys tarkoittaa kahden tai useamman tunnetutun yrityksen tuotemerkin (brändin) yhdistämistä asiakkaille suunnatuissa markkina-operaatioissa.
Esimerkki: Nordea MasterCard
Selected response from:

Jussi Rosti
Finland
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
3 +2yhteisbrändäys
Jussi Rosti


  

Translations offered


2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
yhteisbrändäys


Definition from own experience or research:
Yhteisbrändäys tarkoittaa kahden tai useamman tunnetutun yrityksen tuotemerkin (brändin) yhdistämistä asiakkaille suunnatuissa markkina-operaatioissa.
Esimerkki: Nordea MasterCard

Example sentence(s):
  • Kiristyvä kilpailu ajaa yrityksiä yhteisbrändäykseen. - Talentum  
Jussi Rosti
Finland
Local time: 17:34
Native speaker of: Native in FinnishFinnish
PRO pts in category: 17

Votes in favor of/against selecting this as the best translation of the term asked
Yes  PeeGee (X)
7 days
  -> Kiitos, Pirjo! :)
Yes  Juuso Rantanen
18 days
  -> Kiitos, Juuso!
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