brand loyalty

Croatian translation: lojalnost robnoj marki

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English term or phrase:brand loyalty
Croatian translation:lojalnost robnoj marki

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19:54 Aug 13, 2009
English to Croatian translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: brand loyalty
Definition from Yellowpencil:
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.

Example sentence(s):
  • Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. JackMyers.com
  • Whether intentionally malicious or innocuous in nature, any exposure to an online threat can impact corporate reputation and ultimately affect revenue, profitability and brand loyalty. Electronic Retailer Blog
  • Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off. Maritz
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lojalnost robnoj marki
Definition:
Lojalnost robnoj marki – sklonost konzumenata da između raznih proizvoda i usluga izaberu proizvod ili uslugu određenog ponuđača.
Selected response from:

Dubravka Hrastovec
Croatia
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4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2lojalnost robnoj marki
Dubravka Hrastovec


  

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20 mins   confidence: Answerer confidence 5/5 peer agreement (net): +2
lojalnost robnoj marki


Definition from MediaNet:
Lojalnost robnoj marki – sklonost konzumenata da između raznih proizvoda i usluga izaberu proizvod ili uslugu određenog ponuđača.

Example sentence(s):
  • Lojalnost robnoj marci se može gradirati u slijedećim stupnjevima: - nelojalni marci – neopredjeljen potrošač - zadovoljan potrošač, koji kupuje iz navike – nema razloga za promjenu - zadovoljan potrošač – svjestan troškova prijelaza na drugu marku - potrošači koji vole marku - potpuna lojalnost - University of Zagreb  
  • "stalni kupci su povećali lojalnost robnoj marki A (tijekom drugog mjerenog razdoblja su 46% ukupne potrošnje kategorije pokrili potrošnjom robne marke A)" - GfK  
Dubravka Hrastovec
Croatia
Local time: 06:24
Native speaker of: Native in CroatianCroatian
PRO pts in category: 16

Votes in favor of/against selecting this as the best translation of the term asked
Yes  bonafide1313
3 days 2 hrs
  -> Hvala, J.!

Yes  Svjetlana Nevescanin
22 days
  -> Hvala, Svjetlana!
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