above the fold

Chinese translation: 头版

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	above the fold
Chinese translation:	头版

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17:54 May 5, 2010

English to Chinese translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Internet, e-Commerce

English term or phrase: above the fold

Definition from Tha Canadian Marketing Association:
The part of an e-mail or Web page that is visible without scrolling. It is generally a more desirable placement because of its visibility.

Example sentence(s):

Google expects the exclusion will result in higher prices for "above the fold" placements, as brand advertisers bid against each other for those more desirable placements. Clickz.com
But even given our new larger page sizes, we were still presented with long lists of items to be placed above the fold – lists impossible to accommodate. There were just too many things for the limited amount of vertical space. boxesandarrows.com
When a banner is allowed to pre-load, being above the fold may be favorable in terms of generating awareness. Marketing Terms

Glossary-building KudoZ

This question was created by:

Alejandro Cavalitto

Argentina

This question is closed

头版

Definition:
above the fold 是指网站、报纸或其他媒体第一眼（无需翻页操作）便能看到的内容。

Selected response from:

Thinkcell Wang
China

Grading comment

4 KudoZ points were awarded for this answer

Summary of translations provided

5 +2

头版

Thinkcell Wang

4 +1

第一屏

Q Yue

Translations offered

6 hrs confidence:

peer agreement (net): +1

第一屏

Definition from 网页教学网:
Above the fold是一个平面设计术语，通常指报纸版面上第一版折叠线以上的重要阅读部分。在Web领域，一般是指首页第一屏你所能看到的、不需要向下滚动的那部分内容区域。

（译者注：Above the fold这个词组来自纸质报纸，报纸送到家、通过自动贩售机或报摊出售的时候，为了节省空间一般都会折起来，这样只能看到一半内容，报纸会在这一半版面上绞尽脑汁，争取更大销量。above the fold就是这一半绞尽脑汁的内容，而fold就是这道折痕。如果below the fold，内容自然就会差一些。这也很好的解释了为什么很多报纸头版的下半部分都是广告。
此段注释摘自：http://www.yummyux.com/?p=54）

Example sentence(s):

首页第一屏广告位本文来自：中国园林建设网(http://www.china-landscape.net)原文链接：http://www.china-landscape.net/Advertising. - 中国园林建设网
广告在首页分为第一屏和非第一屏，第一屏报价如上非第一屏广告为第一屏广告报价的80% - 核电之窗

Q Yue
Native speaker of:

Chinese,

English
PRO pts in category: 4

13 hrs confidence:

peer agreement (net): +2

头版

Definition from own experience or research:
above the fold 是指网站、报纸或其他媒体第一眼（无需翻页操作）便能看到的内容。

Example sentence(s):

玉树地震全国哀悼日全国媒体头版 - 新浪

Explanation:
媒体中，一般不叫第一屏，而是叫头版、第一版或第一版面，等等。

Thinkcell Wang
China
Local time: 07:23
Native speaker of:

Chinese
PRO pts in category: 15

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Chinese translation: 头版

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