pase publicitario

English translation: ad airing(s)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:pase publicitario
English translation:ad airing(s)
Entered by: Eugenio Llorente

16:47 Mar 21, 2015
Spanish to English translations [PRO]
Marketing - Marketing / Market Research / Publicidad
Spanish term or phrase: pase publicitario
The objective of the study is to analyze advertising performance for some specific campaigns. The term appear in the following contexts:

"Atribución a cada pase publicitario en televisión de las llamadas generadas"

"Atribución de las llamadas, visitas… generadas a cada pase publicitario"

Additional information: "Pase publicitario" refers to each TV advertising (spot) session.
Eugenio Llorente
Spain
Local time: 10:38
ad airing(s)
Explanation:
This is one possibility.

https://www.google.pt/webhp?sourceid=chrome-instant&ion=1&es...

Very reliable source is A C Nielsen, a ratings company:
http://www.formomentum.com/Portals/0/docs/westglen-2011_PSA_...


Please search "airing" on the link below:
http://www.catalystsoftware.com/pages/short_form.html

Another possibility, "spot airings", but I prefer the first...

https://www.google.pt/webhp?sourceid=chrome-instant&ion=1&es...
Selected response from:

Ana Vozone
Local time: 09:38
Grading comment
Thank you very much Ana, perfect for my context!


4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2ad screening
Billh
3 +1ad airing(s)
Ana Vozone
3advertising spot
Margarita Ezquerra (Smart Translators, S.L.)


  

Answers


53 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
ad airing(s)


Explanation:
This is one possibility.

https://www.google.pt/webhp?sourceid=chrome-instant&ion=1&es...

Very reliable source is A C Nielsen, a ratings company:
http://www.formomentum.com/Portals/0/docs/westglen-2011_PSA_...


Please search "airing" on the link below:
http://www.catalystsoftware.com/pages/short_form.html

Another possibility, "spot airings", but I prefer the first...

https://www.google.pt/webhp?sourceid=chrome-instant&ion=1&es...

Ana Vozone
Local time: 09:38
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 24
Grading comment
Thank you very much Ana, perfect for my context!


Peer comments on this answer (and responses from the answerer)
agree  neilmac
16 mins
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54 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
ad screening


Explanation:
assuming tv

Billh
Local time: 09:38
Native speaker of: Native in EnglishEnglish
PRO pts in category: 20

Peer comments on this answer (and responses from the answerer)
agree  neilmac
16 mins
  -> Thanx

agree  Neil Ashby: or cinema (if anyone still goes...) // Oh how society has evolved to be ever-more social ;@), mind you, nor is the cine cheap nowadays....
16 hrs
  -> I don't. Prefer my 50 inch telly........
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
advertising spot


Explanation:
Saludos

http://www.grupoantena3.com/nuevaa3tv/doc/prospectus.pdf

Margarita Ezquerra (Smart Translators, S.L.)
Spain
Local time: 10:38
Native speaker of: Spanish
PRO pts in category: 59
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