clientes proactivos en la baja

English translation: pro-actively departing customers

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:clientes proactivos en la baja
English translation:pro-actively departing customers
Entered by: Eugenio Llorente

12:20 Mar 6, 2015
Spanish to English translations [PRO]
Marketing - Marketing / Market Research
Spanish term or phrase: clientes proactivos en la baja
We are in a context of customer churn, loss/retention of customers in telecos and energy compananies. Also, I wonder whether the word "baja" should be translated in the same way or differently all along the given context below:

"Energéticas: características de los clientes proactivos en la baja:"
"La mayoría de los clientes cambian de compañía energética porque han recibido una oferta. A estos clientes no es fácil retenerlos porque lo usual es que no se les puede igualar ese precio.
Sin embargo, existe otro grupo que se marcha sin ser contactados por la competencia. Sobre estos clientes hubiese sido más fácil evitar la baja."

And here is a provisional interpretation:

"Energy companies: characteristics of churn proactive customers."

And at text end:

"It would have been easier avoiding churn in these customers."
Eugenio Llorente
Spain
Local time: 23:28
pro-actively departing customers
Explanation:
a suggestion
Selected response from:

Billh
Local time: 22:28
Grading comment
Perfect, thank you very much.
4 KudoZ points were awarded for this answer



Summary of answers provided
4pro-actively departing customers
Billh
4customers migrating (switching-over) of their own accord
Andrew Bramhall
4types of clients that move to another company
bigedsenior


  

Answers


3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
pro-actively departing customers


Explanation:
a suggestion

Billh
Local time: 22:28
Native speaker of: Native in EnglishEnglish
PRO pts in category: 20
Grading comment
Perfect, thank you very much.
Login to enter a peer comment (or grade)

28 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
customers migrating (switching-over) of their own accord


Explanation:
Migrating Customers to Lower-Cost Channels - Oracle
http://www.oracle.com/us/products/applications/migrat-cust-l...
how to meet both of these goals by moving your customers to a lower-cost Web-
based ... As customers migrate from high-cost phone support to lower-cost Web ...
Cached
See success with a four-stage customer migration plan - Direct ...
http://www.dmnews.com/see-success-with-a-four-stage-customer...
25 Jun 2008 ... A four-stage customer migration plan helps ensure that those “big ideas” become
reality. First, determine where you want your customers to go ...
Cached


Andrew Bramhall
United Kingdom
Local time: 22:28
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Login to enter a peer comment (or grade)

2 days 5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
types of clients that move to another company


Explanation:
that's my take on it!

bigedsenior
Local time: 15:28
Works in field
Native speaker of: English
PRO pts in category: 100
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