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objetivos de captaciones y de retenciones.

English translation: (customer) recruitment and loyalty objectives

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:objetivos de captaciones y de retenciones.
English translation:(customer) recruitment and loyalty objectives
Entered by: Eugenio Llorente

19:05 Nov 12, 2014
Spanish to English translations [PRO]
Marketing - Marketing / Market Research / Consultancy
Spanish term or phrase: objetivos de captaciones y de retenciones.
The term refers to gaining new customers and retaining old ones, in the energy industry: electricity, natural gas, etc. In this context:

"Nuestro cliente quería saber cuánto dinero debería invertir en publicidad durante un año, dados unos objetivos de captaciones y de retenciones."

I see it this way:

"Our client wanted to know how much money should be spent on advertising over a year, to attain certain objectives of attractions and retentions."
Eugenio Llorente
Spain
Local time: 03:18
(customer) recruitment and loyalty objectives
Explanation:
https://www.google.es/?gws_rd=ssl#q="recruitment and loyalty...
Selected response from:

Edward Tully
Local time: 03:18
Grading comment
Perfect for my context. Thank you very much Edward.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2(customer) recruitment and loyalty objectives
Edward Tully
4 +2goals for attracting and retaining (customers)
TravellingTrans


  

Answers


20 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
(customer) recruitment and loyalty objectives


Explanation:
https://www.google.es/?gws_rd=ssl#q="recruitment and loyalty...

Edward Tully
Local time: 03:18
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 215
Grading comment
Perfect for my context. Thank you very much Edward.

Peer comments on this answer (and responses from the answerer)
agree  Karen Dinicola: Yes, and I like specifying "customer" in this case.
4 mins
  -> Many thanks! ;-)
agree  Judith Armele
34 mins
  -> Many thanks Judith! ;-)
Login to enter a peer comment (or grade)

49 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
goals for attracting and retaining (customers)


Explanation:
my take

--------------------------------------------------
Note added at 49 mins (2014-11-12 19:55:37 GMT)
--------------------------------------------------

or:

goals for attracting new and retaining old customers

TravellingTrans
United States
Native speaker of: English

Peer comments on this answer (and responses from the answerer)
agree  jude dabo: nice
15 mins
  -> ;) thanks
agree  Andy Watkinson
5 hrs
  -> cheers
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