Shelf Talker Display

Spanish translation: cenefa

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Shelf Talker Display
Spanish translation:cenefa
Entered by: Lydia De Jorge

01:53 Sep 11, 2012
English to Spanish translations [PRO]
Marketing - Advertising / Public Relations / new product
English term or phrase: Shelf Talker Display
Shelf Talker Display
This display serves two purposes. First, it’s an aid to help you highlight the key features of the XXX to clients, and discuss what makes the XXX different (upsell). Second, for clients who’d rather help themselves—or when you’re otherwise engaged with clients—the display serves as a visual aid to learn about the product.

I would appreciate suggestions! TIA!
Lydia De Jorge
United States
Local time: 03:57
cenefa
Explanation:
Creo que no tiene que ver con audios...

"Cenefas (shelf talkers)
Material impreso que se coloca en el borde de los estantes de las góndolas u otros muebles de exhibición."

http://www.magazinebtl.com/btl2/index.php/glosario-btl

http://www.proz.com/?sp=gloss/term&id=13964957

"shelf talker

Definition
Printed card or other sign attached to a store shelf to call buyers' attention to a particular product displayed in that shelf. Also called shelf screamer."

Read more: http://www.businessdictionary.com/definition/shelf-talker.ht...


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Note added at 2 days7 hrs (2012-09-13 09:32:37 GMT)
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Véase imagen:

http://www.parc.chartreuse.net/Detail.html&-d=Products&-r=21...

Diferénciese "shelf-talker" de "audio shelf-talker":

"Shelf talker
A small sign affixed to a shelf edge, typically used to highlight temporary promotions, new product introductions or other advertising messages.
(Gallery)"

"Audio shelf talker
A static sign attached to a shelf enhanced by the addition of customized audio capabilities, usually activated by push button or motion detection.
(Picture)"

http://www.performanceprinting.com/tools/Glossary_POP_Terms....

El texto indica que se trata de "shelf talker display" por eso asumo que es "cenefa" sin más (sin ser sonora ni incorporar un audio promocional). De todas formas, no es ni una góndola, ni un mostrador, ni un expositor. Es un pequeño cartelito o letrero que se coloca en el borde del estante de una góndola, que incluye las características del producto.

:o)
Selected response from:

Marta Moreno Lobera
Spain
Local time: 09:57
Grading comment
Excellent research! I truly appreciate it!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1Mostrador/Expositor Interactivo
Victoria Amengual
3 +1exhibidor con mensaje (hablado) // góndola parlante // exhibidor con audio/voz
Beatriz Ramírez de Haro
3Exhibidor (con) hablador
Frensp
3cenefa
Marta Moreno Lobera


Discussion entries: 1





  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
shelf talker display
Exhibidor (con) hablador


Explanation:
You can see some using the reference links.


    Reference: http://www.google.ca/search?hl=fr&cp=20&gs_id=2f&xhr=t&q=she...
    Reference: http://www.google.ca/search?hl=fr&cp=20&gs_id=2f&xhr=t&q=she...
Frensp
Local time: 04:57
Native speaker of: Native in FrenchFrench
Login to enter a peer comment (or grade)

6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
shelf talker display
exhibidor con mensaje (hablado) // góndola parlante // exhibidor con audio/voz


Explanation:
Hola Lydia
En el enlace de Frensp me da la impresión de que el "shelf talker" normal no es más que un mensaje visual, sin voz . Al que habla lo llaman "voice talking shelf talker"

Pongo estas ideas por si te sirven.

www.setianworks.net/lemov/productos, este le hable. Usamos audio direccional de alta definición. Exhibidores con mensajes hablados, góndolas parlantes,. Folletos que hablan o emiten ...


Beatriz Ramírez de Haro
Spain
Local time: 09:57
Works in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 216

Peer comments on this answer (and responses from the answerer)
agree  Victoria Frazier: Voto por exhibidor con auido. Saludos, Bea!
7 hrs
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8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
shelf talker display
Mostrador/Expositor Interactivo


Explanation:
You would need to check the context to see what exactly the display is, ie: is it a screen, a counter etc...
but I think these options fit nicely and 'interactivo' is a good fit for something customers can listen to or watch...

Victoria Amengual
Spain
Local time: 09:57
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish

Peer comments on this answer (and responses from the answerer)
agree  Sonja Scherling
1 day 4 hrs
Login to enter a peer comment (or grade)

11 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
shelf talker display
cenefa


Explanation:
Creo que no tiene que ver con audios...

"Cenefas (shelf talkers)
Material impreso que se coloca en el borde de los estantes de las góndolas u otros muebles de exhibición."

http://www.magazinebtl.com/btl2/index.php/glosario-btl

http://www.proz.com/?sp=gloss/term&id=13964957

"shelf talker

Definition
Printed card or other sign attached to a store shelf to call buyers' attention to a particular product displayed in that shelf. Also called shelf screamer."

Read more: http://www.businessdictionary.com/definition/shelf-talker.ht...


--------------------------------------------------
Note added at 2 days7 hrs (2012-09-13 09:32:37 GMT)
--------------------------------------------------

Véase imagen:

http://www.parc.chartreuse.net/Detail.html&-d=Products&-r=21...

Diferénciese "shelf-talker" de "audio shelf-talker":

"Shelf talker
A small sign affixed to a shelf edge, typically used to highlight temporary promotions, new product introductions or other advertising messages.
(Gallery)"

"Audio shelf talker
A static sign attached to a shelf enhanced by the addition of customized audio capabilities, usually activated by push button or motion detection.
(Picture)"

http://www.performanceprinting.com/tools/Glossary_POP_Terms....

El texto indica que se trata de "shelf talker display" por eso asumo que es "cenefa" sin más (sin ser sonora ni incorporar un audio promocional). De todas formas, no es ni una góndola, ni un mostrador, ni un expositor. Es un pequeño cartelito o letrero que se coloca en el borde del estante de una góndola, que incluye las características del producto.

:o)

Marta Moreno Lobera
Spain
Local time: 09:57
Works in field
Native speaker of: Spanish
PRO pts in category: 24
Grading comment
Excellent research! I truly appreciate it!
Login to enter a peer comment (or grade)



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