The KudoZ open glossary is a browsable glossary of terms translated via the KudoZ term help network.

Swedish to English Marketing / Market Research Translation Glossary

Swedish term		English translation
hållbarare		more durable
hela Sverige ska leva		All (of) Sweden shall live
helhetsbetyg		overall impression
i föreskrivande led		the prescribers
idéarvode		concept fee	Helen Johnson
Entered by: Helen Johnson
idéförsäljning		the selling of ideas
inarbetat märke		well-established, commonly known (brand/trademark)
innerbandy/innebandy		floorball/indoor hockey	Pernille Chapman
Entered by: Pernille Chapman
köpstil		Purchase or buying preferences, shopping patterns
konkurrensmedelsmixen		means of competition / mix of competitive means	Helene Olsen Richards
Entered by: Helene Olsen Richards
kundbranschkunskaper		client industry knowledge
kunderbjudande		offers to customers
kundnytta		customer value
kundvarv		customer route
kunskapssäkring		knowledge management
kuvert		envelope, cover, place setting; can be used to signify quanitity, such as "a dishwasher with the capacity of __ place settings"
Läppsynkronisering		lip synchronization (lipsyncing)
Lågpris		low price
långrandig		long-winded, tedious
levande besöksmål		vibrant tourist attraction
man blir två om det		you are two about it
Marknadsbearbetning & omvärldsanalys		Marketing activities and Strategic Market Assessment/Analysis	Deane Goltermann
Entered by: Deane Goltermann
marknadskommunication		marketing communications	Paul Lambert
Entered by: Paul Lambert
massanrop		mass call, broadcast call; call gapping
märkbrickor		marking label
mätkropp		specimen
målbilder		strategic objectives
med fullständiga rättigheter.		is licensed to serve liquor
Med vänliga hälsningar		Yours sincerely (depending on circumstances)	Christine Andersen
Entered by: Christine Andersen
media/medier		medium/media
medvetet lyssnade		Conscious listening, attentive listening
nappflaska		baby's bottle/feeding-bottle
nollmätning		benchmark measurement
nyttoskapande		value adding
OBS-värde		recognition
Och lägst pris smäller alltid högst.		and the lowest price always generates most sales
Ombytt motion		formal exercise
plåtskrot		sheet iron scrap
pokal		trophy, cup
present- och profilmarknadsföring		gift and profile marketing	David Rumsey
Entered by: David Rumsey

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