The KudoZ open glossary is a browsable glossary of terms translated via the KudoZ term help network.

Spanish to English Advertising / Public Relations Translation Glossary

Spanish term		English translation
Por encima o por debajo		over or under (forecasting)	Beatriz Ramírez de Haro
Entered by: Beatriz Ramírez de Haro
por punto % de incremento		per percentile point increase / per % point increase / per %age point increase
por registro		by panning (back)	Edward Tully
Entered by: Edward Tully
Porque poseemos razones de peso		Because there are sound reasons (to do so)
porque sepa que acción puntual va a hacer		because it knows what one-off activity it's going to carry out
Portada de diseño libre		custom-designed cover
posición rezagada		disadvantaged or inferior position
poster ambiente		ambient advertising poster
potencia el recuerdo espontáneo		promotes spontaneous recall
potenciar la selección de una marca		to encourage a customer's selection of a brand
Preceptiva Literaria Publicitaria		precepts of (professional) copywriting / for (professional) copywriters
preconsolidada		preconsolidated
Predicción de Variables del MIX		mix variables prediction sample
predición puntual		(actually) expected
pregnancia		meaning	Rebecca Hendry
Entered by: Rebecca Hendry
Pregoneros		hawkers	Yasutomo Kanazawa
Entered by: Yasutomo Kanazawa
prendas y Prêt à Porter de líneas puras		Fine clothing and ready-to wear garments with elegant (classic lines)
Presciptor		opinion leader
prescriptores		consumer motivators/opinion leaders/prescribers
presentar candidatura		make a proposal
presión		pressure	Nedra Rivera Huntington
Entered by: Nedra Rivera Huntington
producto aislado de referencias		product without references
producto de época		well-established
productor de publicidad		advertising producer
productora de imágenes		image production company
productos, servicios o actividades que distingue		products, services or activities represented	Carol Gullidge
Entered by: Carol Gullidge
programa variado		by offering a wide variety of programs
programación (TV)		programming
promoción válida según vigencia de la portada		promotion valid while leaflet current / until date shown on front
promocionales		promotional give-aways/promotional items
promotor o promotora		promoter / marketer
PROPUESTA DE CREACIÓN DE CONCEPTO PARAGUAS Y ACOMPAÑAMIENTO CREATIVO		PROPOSAL TO CREATE UMBRELLA CONCEPT WITH CREATIVE SUPPORT
protocolo de asistentes a la inauguración		guest list for the opening ceremony
proyección		(good) prospects, growth potential	Sheila Hardie
Entered by: Sheila Hardie
proyectar		have in mind	Rubén Méndez Suárez
Entered by: Rubén Méndez Suárez
Publicidad Blanca		publicity	William Pairman
Entered by: William Pairman
publicidad de recuerdo		reminder advertising
publicidad documental		physician-targeted advertising
publicidad inducida		inductive advertising
publicidad nominativa		direct advertising

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