As media companies look to capture global audiences, language-learning app Duolingo sees a major opportunity.

The Pittsburgh-based startup offers free language lessons to its 25 million registered users. Last week it closed a $20 million Series C round led by Kleiner Perkins, bringing the company’s total funding to $38 million.

Rather than charge for lessons, Duolingo is looking to make money by getting its users to work for the company – literally. Duolingo is harnessing the skills of its advanced language learners to provide translation services for media organizations like Buzzfeed.

Buzzfeed – which reported 130 million unique visitors in November — says Duolingo’s service provided a unique opportunity: quick, cost-effective translations that maintain the brand’s voice. More.

See: Fox Business

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