Smartling, a translation technology and service provider, has released a new integration that enables global brands to use Smartling products and services with the IBM Watson Language Translator machine translation service.

The new Smartling plug-in helps organizations gain more flexibility and control of the translation supply chain, as well as access to machine translation technology that can help them enter new international markets.

The combination of Smartling’s translation software, management services, and platform architecture and the Watson Language Translator represents a new frontier in content localization, according to Matt DeLoca, vice president of Channels and Alliances for Smartling. Smartling’s software automates the translation process, helping to increase speed-to-market, while now also providing businesses with the flexibility to take advantage of Watson Language Translator. With Smartling, customers have the flexibility to use a variety of translation options, including the Smartling professional translators, their own preferred translation agencies, or an advanced machine translation engine such as Watson Language Translator, DeLoca explained.

The new integration by Smartling connects customers with Watson Language Translator and makes it possible for them to use the cognitive, machine learning tool for existing and new translation needs.

For more information, go to  www.smartling.com