Directorio mundial de ProZ.com de servicios de traducción
 The translation workplace
Ideas
Hidden ways to promote your website

ProZ.com Translation Article Knowledgebase

Articles about translation and interpreting
Article Categories
Search Articles


Advanced Search
About the Articles Knowledgebase
ProZ.com has created this section with the goals of:

Further enabling knowledge sharing among professionals
Providing resources for the education of clients and translators
Offering an additional channel for promotion of ProZ.com members (as authors)

We invite your participation and feedback concerning this new resource.

More info and discussion >

Article Options
Your Favorite Articles
Recommended Articles
  1. ProZ.com overview and action plan (#1 of 8): Sourcing (ie. jobs / directory)
  2. ProZ.com Translation User Manual
  3. Getting the most out of ProZ.com: A guide for translators and interpreters
  4. Second Language Acquisition: Learners' Errors and Error Correction in Language Teaching
  5. El significado de los dichos populares
No recommended articles found.
Popular Authors
  1. Anna Villegas
  2. xxxLexikum
  3. Otilia Acosta
  4. Anne Wosnitza
  5. samehme
No popular authors found.

 »  Articles Overview  »  Technology  »  Software and the Internet  »  Hidden ways to promote your website

Hidden ways to promote your website

By Natalya Zelikova | Published  09/27/2004 | Software and the Internet | Recommendation:
Contact the author
Quicklink: http://esl.proz.com/doc/62
Author:
Natalya Zelikova
Ucrania
inglés al ruso translator
Miembro desde Nov 21, 2003
 
View all articles by Natalya Zelikova

See this author's ProZ.com profile
Hidden ways to promote your website
I don’t want to mention here such well-known and compulsory promotion methods for any business website as registering with various search engines and directories. Instead I’d like to share some hidden or often disregarded as not so effective or simply forgotten ways of promotion, which I found while looking for ways to promote my own website. Some of them may not be perfect for your particular website, and some requires extra time, I personally often do not have myself, but I believe all of them worth mentioning.

1. Site content

Preparing appropriate website content is directly related to your website ranking in search engines. The titles of your web pages are the most important in terms of keywords’ analysis. Search engines consider the words of titles to be more relevant than others. Assuming that the most relevant words should appear at the top of each page search engines will also check which words are repeatedly appearing in the beginning of each your page's text.
Note: some search engines consider using the same words in a very small type; too often or in the same color as the page itself to be a spamming and may reject the page.

2. Reciprocal linking

There are two ways of reciprocal linking:
- finding websites that allow posting your link in website’s directory in exchange to posting their link, button or banner on your website
- encouraging other website owners to post a link to your website in exchange to their link on your website. Allow to post their banners and buttons in exchange to equivalent graphics promoting your website.
The question of business competition in this case can be solved in different ways.

3. Newsletter

It is exactly that way of promotion which requires extra time for gathering content, writing articles, etc. But if you decide that you agree to do all this to promote your services it will surely be effective. While browsing websites I sometimes find that newsletters’ content, name and therefore the target audience were chosen incorrectly. For example, translator looking to attract new clients or promote his services to potential some-day-to-be-clients should bring more client oriented content to their newsletters, unless he just wants to share some translation tips, techniques, etc. with colleagues. Though some portion of information on free translation sites, software, etc. can also be useful.

4. Articles

The same articles you use for your newsletter can also be submitted to many free and paying online and offline professional and general interest sources and publications. If you are really an expert in your field and can produce really valuable and interesting articles, such a wide exposure of your services to potential clients can be very beneficial to your business.

Resources to check:
http://www.accurapid.com/journal/papers.htm
http://www.web-source.net/articlesub.htm


5. Weblog

A Blog is a webpage where bloggers post relatively short frequently updated messages of whatever nature and type they choose: these can be news, thoughts, ideas, some sort of communication between friends or colleagues, photos and images, etc. You may use it in a way you use your newsletter, but in blogs other people can post their comments to your messages or even contribute to your blog their own news and ideas. This type of community works for you the same way any publicity and discussion around your work, services, personality, etc. work. People can also subscribe to any updates in your weblog.

Resources to check:
http://www.blogger.com
http://www.livejournal.com
http://www.xanga.com

6. Your signature

Don’t forget to use your business signature wherever it is useful and appropriate. For example it looks strange to me when someone signs his posting on a parenting forum with a business website. But there are plenty of forums and communities where such advertising is more than acceptable. You may join some professional community of your interest or of your specialization area, where your signature and link to your website will give other members some information about your background and experience at the same time helping you to find clients among them.

7. Provide testimonials

When visiting a site I myself sometimes click on a testimonial provider's link to check what company this person or firm has worked for. Or I just click for the same reason we often click on a link: just because something in the text appeals to me, name or phrase or something looks interesting.
While browsing sites you can find some useful information, directories of relevant resources or simply appreciate some valuable advice, site design, articles or usability, etc. If there is anything relevant to your activity that you can praise try to approach the site owner offering him to place your testimonial with a link to your website. If you are not competitors in any of the business areas there is practically no reason that would stop him from accepting your offer.
Apart from that a link can bring visitors to your site, it is also useful for search engines ranking based on link popularity.

I tried to share with you those types of website promotion, which I myself found to be useful. Since I am interested in this topic I would appreciate your comments and suggestions sent to Natalie@translation-navigator.com


Natalya Zelikova

Natalie@translation-navigator.com
http://translation-navigator.com
http://lemingdesign.com


Comments on this article

Knowledgebase Contributions Related to this Article
  • No contributions found.
     
Want to contribute to the article knowledgebase? Join ProZ.com.


Articles are copyright © ProZ.com, 1999-2014, except where otherwise indicated. All rights reserved.
Content may not be republished without the consent of ProZ.com.