sobreimpreso

English translation: overlay ad (on TV)/crawl ad (si "camina" al pie de la pantalla)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:sobreimpreso
English translation:overlay ad (on TV)/crawl ad (si "camina" al pie de la pantalla)
Entered by: Margarita Ezquerra (Smart Translators, S.L.)

17:01 Sep 5, 2009
Spanish to English translations [PRO]
Tech/Engineering - Media / Multimedia / promoción en televisión
Spanish term or phrase: sobreimpreso
Se trata de unos cartelitos móviles o no que aparecen al pie mientras se está emitiendo un programa de televisión, habitualmente asociados a los nombres o las marcas de los auspiciantes de ese programa. TIA!
Mónica Algazi
Uruguay
Local time: 03:07
(ad) overlay
Explanation:
How To Bring Internet Advertising to TV—The Long View - [ Traducir esta página ] 26 Mar 2008 ... Ad overlays and template ads are a fad. Automating the TV media buying process actually INCREASES the cost of the media buy. ...
www.techcrunch.com/.../how-to-bring-internet-advertising-to...—the-long-view/ - En caché - Similares


Timing of overlay ads | LongTail Video | Home of the JW Player - [ Traducir esta página ] 12 entradas - 10 autores - Última entrada: 9 Abr
Hi, the overlay ad method looks quite interesting, but it would be good to have some control over the timing of it - and perhaps the ...
www.longtailvideo.com/.../Timing-of-overlay-ads - En caché - Similares

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Note added at 7 minutos (2009-09-05 17:09:26 GMT)
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Google plans ad 'overlays' for some YouTube videos - ABC News - [ Traducir esta página ] Ad sponsors design a campaign that will appear on certain YouTube clips. The ads appear not as traditional 30-second "pre-rolls" but as "overlays" — which ...
abcnews.go.com/Technology/story?id=3508416&page=1 - Similares

Youtube, Ad Overlays, and Willful Infringement. « Kevin Burton's ... - [ Traducir esta página ] Youtube, Ad Overlays, and Willful Infringement. August 22, 2007 in google, youtube. Apparently, Youtube is using ad technology invented by Video Egg. ...
feedblog.org/.../youtube-ad-overlays-and-willful-infringement/ - En caché - Similares
Mermaid Ad-Overlays Demo - Video - Sclipo

3 min 39 s - 26 Mar 2009
Mermaid (http://mermaid.metaaso.com)is a revolution in Peer to Peer product technology. This is one of the products. Imagine no servers and realtime ...
sclipo.com/videos/view/mermaid-ad-overlays-demo


YouTube video ads goes post-roll; ad overlays are not enough ... - [ Traducir esta página ] 2 Oct 2008 ... While YouTube and its parent Google have been promoting ad overlays as the best format for supporting online video, the video site has been ...
www.guardian.co.uk/media/.../youtube.advertising - En caché - Similares

--------------------------------------------------
Note added at 25 minutos (2009-09-05 17:27:38 GMT)
--------------------------------------------------

¡No hay de qué! Encantada de servir para algo...
Selected response from:

Margarita Ezquerra (Smart Translators, S.L.)
Spain
Local time: 08:07
Grading comment
Gracias a todos por sus aportes y sus referencias. ¡Así da gusto trabajar!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4(ad) overlay
Margarita Ezquerra (Smart Translators, S.L.)
5superimposed
mktgamericas
4inlay
Jennifer Levey
4crawl ads
Cinnamon Nolan


  

Answers


6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
inlay


Explanation:
There are various term in common use. Without more context (i.e. actually seeing the 'sobreimpreso' on screen) I'd suggest 'inlay':
[PDF] Carat Cyrstal presentation 2
File Format: PDF/Adobe Acrobat - View
No particular definition : corresponds to the traditional TV advertising spot, ... Short inlay of a logo on a small part of the screen, for example during a ...
ec.europa.eu/avpolicy/docs/library/studies/finalised/.../ccpres2.pdf - Similar

Jennifer Levey
Chile
Local time: 02:07
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 47
Notes to answerer
Asker: Thank you, Mediamatrix!

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9 mins   confidence: Answerer confidence 5/5
superimposed


Explanation:
superimposed, or simply "appear" on screen during program

Example sentence(s):
  • The ad words are superimposed along the bottom of the screen during the program.
mktgamericas
Local time: 02:07
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
Notes to answerer
Asker: Thank you, Jessica!

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6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
(ad) overlay


Explanation:
How To Bring Internet Advertising to TV—The Long View - [ Traducir esta página ] 26 Mar 2008 ... Ad overlays and template ads are a fad. Automating the TV media buying process actually INCREASES the cost of the media buy. ...
www.techcrunch.com/.../how-to-bring-internet-advertising-to...—the-long-view/ - En caché - Similares


Timing of overlay ads | LongTail Video | Home of the JW Player - [ Traducir esta página ] 12 entradas - 10 autores - Última entrada: 9 Abr
Hi, the overlay ad method looks quite interesting, but it would be good to have some control over the timing of it - and perhaps the ...
www.longtailvideo.com/.../Timing-of-overlay-ads - En caché - Similares

--------------------------------------------------
Note added at 7 minutos (2009-09-05 17:09:26 GMT)
--------------------------------------------------

Google plans ad 'overlays' for some YouTube videos - ABC News - [ Traducir esta página ] Ad sponsors design a campaign that will appear on certain YouTube clips. The ads appear not as traditional 30-second "pre-rolls" but as "overlays" — which ...
abcnews.go.com/Technology/story?id=3508416&page=1 - Similares

Youtube, Ad Overlays, and Willful Infringement. « Kevin Burton's ... - [ Traducir esta página ] Youtube, Ad Overlays, and Willful Infringement. August 22, 2007 in google, youtube. Apparently, Youtube is using ad technology invented by Video Egg. ...
feedblog.org/.../youtube-ad-overlays-and-willful-infringement/ - En caché - Similares
Mermaid Ad-Overlays Demo - Video - Sclipo

3 min 39 s - 26 Mar 2009
Mermaid (http://mermaid.metaaso.com)is a revolution in Peer to Peer product technology. This is one of the products. Imagine no servers and realtime ...
sclipo.com/videos/view/mermaid-ad-overlays-demo


YouTube video ads goes post-roll; ad overlays are not enough ... - [ Traducir esta página ] 2 Oct 2008 ... While YouTube and its parent Google have been promoting ad overlays as the best format for supporting online video, the video site has been ...
www.guardian.co.uk/media/.../youtube.advertising - En caché - Similares

--------------------------------------------------
Note added at 25 minutos (2009-09-05 17:27:38 GMT)
--------------------------------------------------

¡No hay de qué! Encantada de servir para algo...

Margarita Ezquerra (Smart Translators, S.L.)
Spain
Local time: 08:07
Native speaker of: Spanish
PRO pts in category: 32
Grading comment
Gracias a todos por sus aportes y sus referencias. ¡Así da gusto trabajar!
Notes to answerer
Asker: Muchas gracias, Marga.


Peer comments on this answer (and responses from the answerer)
agree  Jennifer Levey: Yes - and thanks for proving the point I made at the start ofmy own answer :)
1 min
  -> Gracias mil

agree  Alejandro Alcaraz Sintes: Overlay ads, como en tu segundo ejemplo
3 mins
  -> Gracias Alejandro

agree  Travelin Ann: overlay works. In the US, if moves, it is often called a "crawler" - sports scores or breaking news.
5 mins
  -> Gracias

agree  eski: Sounds right for the context. :)) eski
11 mins
  -> Gracias mil y saludos
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
crawl ads


Explanation:
This seems to be the term used for TV.

2 Mar 2009 ... So we made seven or eight old-fashioned crawl ads – just white words crawling over a black screen with Jesse's voice reading the copy then ...
www.talkingaboutpolitics.com/.../Political-Stories-Finding-...

Ask.com search site ran “crawl” ads along the bottom of the TV screen on selected networks earlier this year, marking one of the first times full-fledged ...
popupfiasco.com/cgi-bin/mt/mt-search.cgi?blog_id...

Notice the crawl ads below the content when it plays and recall this blogs last post about Simpsons being more valuable on Hulu than on Fox. ...
www.mediathink.com/blog/

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Note added at 1 hr (2009-09-05 18:33:20 GMT)
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In the meantime, between the crawl-ads on the bottom, the giant animated bugs and the product placement we're getting pretty close to no-content TV anyway. ...
letters.mobile.salon.com/ent/iltw/2006/11/26/.../index3.html

OR: crawler ads

A Question of Eyeballs - New York Times... of the quirks of their business — including regional ads in sports, and crawler ads along the bottom of the screen — make their ads harder to measure. ...
www.nytimes.com/2006/10/18/business/media/18adco.html

Cinnamon Nolan
Spain
Local time: 08:07
Native speaker of: English
PRO pts in category: 4
Notes to answerer
Asker: Thanks, Cinnamon!

Login to enter a peer comment (or grade)



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