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posicionar la marca

English translation: position the brand

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:posicionar la marca
English translation:position the brand
Entered by: Eileen Brophy

21:25 Mar 23, 2017
Spanish to English translations [PRO]
Marketing - Marketing / Market Research / Market Research project
Spanish term or phrase: posicionar la marca
This is the context : Utilizaremos ítems transversales y universales para posicionar a tu marca.
Does "posicionar" mean "put in a position" or "promote" in this context, or should I translate it in a different
way? Thank you for any help.
Eileen Brophy
Spain
Local time: 18:48
position the brand
Explanation:
The brand`s positioning is the place in the consumers mind that you want your brand to own. It is the benefit you want your consumer to perceive when they think of your brand. • A strong brand position means that the brand has a unique, credible and sustainable position in the mind of the consumer.Nov 20, 2010
brand positioning with examples - SlideShare
https://www.slideshare.net/lineldias147/brand-positioning-wi...

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Note added at 5 mins (2017-03-23 21:31:17 GMT)
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How to position a brand powerfully 04 11-2013 - SlideShare
https://www.slideshare.net/.../how-to-position-a-brand-power...
Nov 4, 2013 - How to position a brand powerfully By Maxwell Ranasinghe. What is positioning “ Disembodied mental image , specifically, a location ...


Selected response from:

patinba
Argentina
Local time: 13:48
Grading comment
Thank you very much patinba for your help.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +6position the brand
patinba
4promote the trade mark
jude dabo
4branding
Adolfo Fulco
Summary of reference entries provided
Brand positioning
neilmac

  

Answers


3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +6
position the brand


Explanation:
The brand`s positioning is the place in the consumers mind that you want your brand to own. It is the benefit you want your consumer to perceive when they think of your brand. • A strong brand position means that the brand has a unique, credible and sustainable position in the mind of the consumer.Nov 20, 2010
brand positioning with examples - SlideShare
https://www.slideshare.net/lineldias147/brand-positioning-wi...

--------------------------------------------------
Note added at 5 mins (2017-03-23 21:31:17 GMT)
--------------------------------------------------

How to position a brand powerfully 04 11-2013 - SlideShare
https://www.slideshare.net/.../how-to-position-a-brand-power...
Nov 4, 2013 - How to position a brand powerfully By Maxwell Ranasinghe. What is positioning “ Disembodied mental image , specifically, a location ...




patinba
Argentina
Local time: 13:48
Does not meet criteria
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 80
Grading comment
Thank you very much patinba for your help.
Notes to answerer
Asker: So it is literal!!! Thank you very much patinba


Peer comments on this answer (and responses from the answerer)
agree  Ana Vozone
7 mins
  -> Gracias, Ana!
agree  Robert Carter
58 mins
agree  Robert Forstag
2 hrs
agree  JohnMcDove
2 hrs
agree  David Hollywood
5 hrs
agree  neilmac: AKA "Brand positioning". Boilerplate marketing speak...
11 hrs
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
promote the trade mark


Explanation:
label

jude dabo
Local time: 17:48
Does not meet criteria
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
neutral  Andy Watkinson: Positioning is not promotion and a trademark (1 word) is not a brand.
3 hrs
  -> Noted??
Login to enter a peer comment (or grade)

12 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
branding


Explanation:
Yo me inclinaría por esta opción, menos literal e igual de aceptada.

Branding: The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.



    Reference: http://https://blog.fromdoppler.com/branding-como-posicionar...
    Reference: http://www.businessdictionary.com/definition/branding.html
Adolfo Fulco
Argentina
Local time: 13:48
Does not meet criteria
Works in field
Native speaker of: Spanish

Peer comments on this answer (and responses from the answerer)
neutral  neilmac: Almost, but not quite. Positioning is part of the overall branding process.
2 hrs
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Reference comments


11 hrs
Reference: Brand positioning

Reference information:
A key term in marketing strategies. "Brand positioning is defined as the conceptual place you want to own in the target consumer's mind — the benefits you want them to think of when they think of your brand. An effective brand positioning strategy will maximize customer relevancy and competitive distinctiveness, in maximizing brand value."

Example sentence(s):
  • Brand positioning describes how a brand is different from its competitors and where, or how, it sits in a particular market.

    Reference: http://equibrandconsulting.com/services/brand-consultant/bra...
    https://www.aqr.org.uk/glossary/brand-positioning
neilmac
Spain
Meets criteria
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 200
Login to enter a peer comment (or grade)



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