recuerdo publicitario

English translation: advertising recall

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:recuerdo publicitario
English translation:advertising recall
Entered by: peterinmadrid

16:31 Oct 12, 2007
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations / analysis of benefits of sponsorship
Spanish term or phrase: recuerdo publicitario
Se realizó un estudio para analizar los efectos del patrocinio:
sobre la notoriedad de la marca y recuerdo publicitario
sobre la imagen de la marca
peterinmadrid
Portugal
Local time: 17:07
advertising recall
Explanation:
Es la forma más comúnmente aceptada

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Note added at 27 mins (2007-10-12 16:58:32 GMT)
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El punto lo traduciría yo así: brand awareness and advertising recall
Selected response from:

Luis Javier Otoya
Local time: 11:07
Grading comment
Thank you, ljo.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4advertising recall
Luis Javier Otoya
5 +1brand memory
bigedsenior
5memory of advertising
Henry Hinds
4 +1memory hook
Carol Gullidge
4recollection of previous advertising (campaigns)
Marian Martin (X)
4former publicity campaigns
Fiona N�voa
4audience responsiveness to advertising
John Rawlins
3the public's image perception of the brand.
beatricepeaslee


Discussion entries: 2





  

Answers


8 mins   confidence: Answerer confidence 5/5
memory of advertising


Explanation:
Results 1 - 10 of about 41,700 for "memory of advertising".

Henry Hinds
United States
Local time: 10:07
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
PRO pts in category: 104
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10 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
recollection of previous advertising (campaigns)


Explanation:
Another possibility.

Marian Martin (X)
Spain
Local time: 17:07
Native speaker of: Native in SpanishSpanish
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13 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
former publicity campaigns


Explanation:
suggestion

Fiona N�voa
Portugal
Local time: 16:07
Native speaker of: Native in EnglishEnglish
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15 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
audience responsiveness to advertising


Explanation:
hope this helps!


    Reference: http://www.mediavillage.com/jmr/2006/04/26/jmr-04-26-06/
John Rawlins
Spain
Local time: 17:07
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 20
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10 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
advertising recall


Explanation:
Es la forma más comúnmente aceptada

--------------------------------------------------
Note added at 27 mins (2007-10-12 16:58:32 GMT)
--------------------------------------------------

El punto lo traduciría yo así: brand awareness and advertising recall

Luis Javier Otoya
Local time: 11:07
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 19
Grading comment
Thank you, ljo.

Peer comments on this answer (and responses from the answerer)
agree  Denise DeVries
14 mins
  -> Gracias

agree  Beatriz Galiano (X): Brand awareness gets the points for me.
1 hr
  -> Gracias

agree  Stephen Mason (X): Yo estoy de acuerdo
3 hrs
  -> Gracias

agree  Sandra Rodriguez
17 hrs
  -> Gracias
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3 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
brand memory


Explanation:
In order to be able to manage your brand over time you construct a Brand Memory Identity. This is a description of the ideal memory your customer should ...
www.allaboutbranding.com/index.lasso?article=389

bigedsenior
Local time: 09:07
Works in field
Native speaker of: English
PRO pts in category: 20

Peer comments on this answer (and responses from the answerer)
agree  Victoria Frazier
7 hrs
  -> thanks, Victoria
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4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
the public's image perception of the brand.


Explanation:
This seems to fit the meaning better.

beatricepeaslee
Local time: 08:07
Native speaker of: Native in EnglishEnglish
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35 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
memory hook


Explanation:
more technical, but appropriate to advertising - A good memory hook makes good advertising:

How to make a memory hook: a mix-and-match guide to the key ...Whether it's mass advertising or face-to-face, you want people to think of you, and you alone, when they see, hear or remember your memory hook. ...
www.allbusiness.com/marketing-advertising/476659-1.html - 57k - Cached - Similar pages

Memory Hooks - Small Business Resource - Ivan MisnerKey Ingredients to Building High-Impact Intros ©2000 All Rights Reserved Every business needs an edge in order to succeed today.
www.smallbusinessadvocate.com/cgi-bin/articlesbybtsub.cgi?a... - 38k - Cached - Similar pages

New Memory Hook Required - EcademyAfter nearly seven years of membership at BNI, I still haven't been able to come up with a decent memory hook for the end of my 60 seconds.
www.ecademy.com/node.php?id=50804 - 34k - Cached - Similar pages

Amazon.co.uk: 7 Second Marketing: How to Use Memory Hooks to Make ...Feel free to send me your own Memory Hooks for future editions. ... Known Secret) this could do more for your business than any amount of paid advertising. ...
www.amazon.co.uk/Second-Marketing-Memory-Hooks-Instantly/dp... - 108k - Cached - Similar pages

BNI Central and Southern Missouri: BNI Gold: Memory HooksMany memory hooks work because they take a familiar saying and rephrase it, ... your giveaway pens (another reason to keep it short), even your print ads. ...
bnitobin.blogspot.com/2007/08/bni-gold-memory-hooks.html - 96k - Cached - Similar pages


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Note added at 15 hrs (2007-10-13 08:14:47 GMT)
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Also:

AD RECOGNITION

(from Carolina's link)

Carol Gullidge
United Kingdom
Local time: 16:07
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 28

Peer comments on this answer (and responses from the answerer)
agree  Carolina Ruiz: www.vmr.com/research/360.html
9 hrs
  -> thanks, Carolina - also for the useful link!
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